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To: [email protected]
Date: Mon, 19 Oct 2026 12:35:53 GMT
Subject: ⚙️ Enterprise AI’s ROI problem is its metrics
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</style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> Plus: How Microsoft could win AI with less compute  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 10px 10px 10px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:1px 1px 0px 1px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFF;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="right" valign="top"><p> October 19, 2026 | <a data-read-online-tooltip="true" href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduokBEDIe6892b9r6MySOyoYUj5Jq-CVC0ha-IPTqKr-Tyy3Y0lOXj6D-bETm_ErkO2y3v9we3HTxkjuQ0Fo_X7Du2CKWjcBLdfi-bnIwLWb6Aws2RfVRCn4jqweT-iqx7OCPuc69Reu411DxFJ-furEyY_nvK9qy_w5qYxtjlcieGAzgA_aBkvRgbSbNeBO0nbrI9p4FQh0yBA4B7mshMEeCe38-yrMkRA2OdnIrAgrDjwPRaQ3RfMQZ1LubzCwHAXYZPwBeiHlRDMUg5xo0ZE1xcQt0PResYnaLqMHDFRkoZSPJBqpQsXqCQRKvu9NYuJgX5zY2guaDDgn89ZdkUo5typjnjg-GEDNx7KqMk_0xhb_Ndhd8i9CYebyAzc94cjHygUeb38EV9Fq5hJoql0ixEbetg7yj32RIJFtps-bBEf5IrMw32AExmRc5Ks80Fft-1jpe3ZgtqfsZShsj1C951ZfcrSNuS5J7k3vfrGotaQwCtgiLmCiMpuN5w85HKZLBQyXwHU3_Duj9AaU-ckdCmmVNXt-wyipHayn1C5_eRDsE4VqIlhBKSYpKtRAcvB6ksprFbnISGOP0z5oxRLmGwdvJ6_TfkSqlT85WUEnFrD-AqcprG9zETZAO6JdszI4PGVzPDlPpmN39i3w37SP-t8K8aU5oF8PXNwoUV34Vi87d_fNDyVbeh1IYATerCkOv47uiaJ-NElsk7j5p4k1w57QYhkiqdzA-CZZhWSF0bd-KYoYg8BMqjA4a9B-BHcNWytglCdVD8Rw4B6hjR9Bk/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h0/h001.pYsG1Jqb6mZBVtn02omChZ-GSaBYiUuTheVxcrNSNYk">Read online</a></p></td></tr><tr><td style="line-height:0;"><div data-open-tracking="true"> <img src="https://elink983.thedeepview.co/ss/o/u001.8UYYf-fpC5t510J3InhYHg/4v0/PCN1gCGGRiaw5yfuq5Ki1g/ho.gif" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;"/> </div></td></tr></table></div></td></tr><tr id="content-blocks"><td class="email-card-body" align="center" valign="top" style="padding-bottom:15px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/dac64703-5276-467d-bb28-8dc57cba971a/BANNER__59_.jpg?t=1792397889" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:325px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeCSIAZrCxyKn3PSvjHeWosrPsys1hSyAtviGqiZ1gPfc7Hn1xAQNe3W_wRNtjI9AG_ZToGTdnmLBCj1a6RMiCWjGTzwBGtVOpg00GpDvu_1BxmbqnrmjaMgOi_5Xl3SjkTzowBIT6mPLV-o6J_OJZQlobaydizm7DNulOZRBSmzE8E3qmtXp4Cj8QPz0GpJPn_KijZwgjpqEnkfNcwpMtEG4-t-olch2sAKBqKnz1fNX5E8uIuiHwMOo--48X_izW6KN6_DdhaqUXFrHsuY7_OA/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h1/h001.PeKFBAMYZYhaHUyMQBus8EhUau3zvIJK0IMR8CI6z4o" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/9ee212d1-d525-4c4f-a659-3ff3f4433a7b/Together_W_Nooks_pill_v2.png?t=1790887406" alt="" height="auto" width="325" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="font-weight:700;"><b>Welcome back.</b></span> AI is changing not just how we work, but how companies organize themselves. In the latest episode of The Deep View Conversations podcast, Rokt COO Bill Barton explains why generalists are growing in value and shares six timeless attributes for succeeding in the AI era. Meanwhile, Microsoft continues to take a different approach to building frontier AI models, prioritizing efficiency and cost over brute-force scaling. And a new Wharton report reveals why companies focused on using AI to grow their businesses are seeing far better returns than those simply cutting costs. <i>—</i><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFhr1A_BEAEp8cdvWudcCyss9zA-ck9db_DlffwGgC6GkvgY4ddaq81wTLdw5-Rvc-LKogiay9cxE_pXnVW6unCRFHIoAQXJl7SUNdLQ3r6TuKe6x3zR6PXviZbJSiMrJqYaYnflOibbXGAUHAamFqjG3XSzX1EuAXGoSUMsRMwS-zfDEv17QfCFeIzgpBrbYE9XMar23CBLg3kK4Qzcup0YATvQFv4QP1xzweHxB51VQ/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h2/h001.BmbaV6FAX6JCWvAz6RWj-nVXXvwDudDknbL-uGIycDA" target="_blank" rel="noopener noreferrer nofollow"><span><i>Jason Hiner</i></span></a></p></td></tr><tr><td id="in-todays-newsletter" class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><b>IN TODAY’S NEWSLETTER</b></p></td></tr><tr><td id="1-a-is-enterprise-winners-look-beyo" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;"><span style="color:#376DFC;">1.</span> AI’s enterprise winners look beyond efficiency</h2></td></tr><tr><td id="2-why-microsoft-is-chasing-smarter-" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;"><span style="color:#376DFC;">2.</span> Why Microsoft is chasing smarter AI scaling</h2></td></tr><tr><td id="3-6-timeless-attributes-for-succeed" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;"><span style="color:#376DFC;">3.</span> 6 timeless attributes for succeeding in the AI era</h2></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0px 0.0px 0px;box-sizing:border-box;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style="table-layout:fixed;"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">ENTERPRISE</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">Enterprise AI’s ROI problem is its metrics</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFa4B8DkD_B62At4w-tcrxxKP6_cwVjgwF08takJK_j5VhR81pQBqlCxiFsxHAXIk5gEtoQTo-QkQc2vkbfg4y7I5_q23r0iCQNJzQHLpQZ1Mi7214DFHcKpRK3pPk40SXU9yBjgWuF_FMLL4lG38FG_WNddzONqFoo-oqqO1QN1PknfDzNnwbTdJOhGJq91fWraT1X4qZduEukVlEa0cclPZV7Lpdkc18KGcROA7GwJdH0u11y9l-7CzJ8NWiLZ87kx0Q1A_6pdVscKiPMtGFF/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h3/h001.fr1wTAxheFfwxvyiH4H_-LCuubAhoNws4rj_iAczYn4" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/d54bd288-5a87-45af-8ab3-5342dd9e0d69/db0b2e7633106ac4e1df9120842a3ad0c6394264-1536x768_copy.png?t=1792183288" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Though enterprises are eager to deploy AI, returns are still eluding many of them. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> The Wharton School of the University of Pennsylvania has published its <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduomktwls19eesC2r0bQbRSs1wrq8h5amK3heWJElL4EmKTr8hOGOfkzGiahM0kGNu3vvJ-pO1nsmO-ksERnem4P_gJ0oZFT0nVdEXE20lDikkukkAMKmzdnV6Xpj5_seTX6LE3jkl-2YxuflsB4kxm2yX_j2wRDo331wh47aQjMEWxZllxx3goUdKtOEcSp2b3QNo3JrSyhfvToal5ro2tpNQdr3SNwuRumcSLpfyg27xkSectnfJ01VjwyAtBjwG5T4k0_cEB32Y6drU0hSHG3e3xaX1Uk1E4mM72dfJqNvxcN2s3063w5DvWTHRgdyckspgUzzqrzy8634LF7lZlu4/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h4/h001.BFVtoBnrLsscmXv5GdFY-YtA_nk_LSNhJXK4Ulb899s" target="_blank" rel="noopener noreferrer nofollow"><span>fourth annual report on the state of AI</span></a> since the launch of ChatGPT, with the findings becoming one of the most closely watched bellwethers in the industry. Now, the report turns to the question everyone is asking: who is winning with AI, and what is their secret? </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> The survey, created in collaboration with market research and analytics firm GBK Collective, surveyed 1,416 US enterprise leaders and entry to mid-level employees, finding that there is a widening gap between organizations that simply implement AI and those who are seeing more meaningful transformations. The three markers of AI success it identified are proving value, transforming workflows, and aligning the organization around AI. However, only 7% of organizations surveyed succeed across all three metrics. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> "Companies are now moving into the harder phase: integrating AI into how work gets done, learning new skills, changing processes, reorganizing departments. It’s like changing the engine while the car is running," Brian Smith, executive vice president of the AI, cloud and enterprise technology practice at GBK, told The Deep View. "That is hard work, and a lot less exciting than the early experimenting." </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> The report calls this year the fourth "wave" of AI, where the tech has been embedded in the core of enterprise operations, with 62% using the tech daily, 91% using it multiple times a week, and 73% reporting significantly changed workflows as a result. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Yet, the report identifies major flaws in adoption, including how companies are actually measuring ROI. </p></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> A large portion of respondents, around 40%, reported judging return on investment by hours saved. Net-new revenue was the least utilized metric for success, with 27% reporting that they track this. </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> However, the departments tracking returns by more than time saved are doing better comparatively: 35% of departments that track at least one growth measure report strongly positive returns, against just 13% of those tracking efficiency alone. </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Only 22% of managers look to AI to grow the business, whether through new revenue, new products, or better customer experience. Meanwhile, more than half are focused on improving productivity or cutting costs. </p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> One way companies can implement more meaningful deployments of AI include having a designated Chief AI Officer position: 58% of managers with a newly designated CAIO report strongly positive ROI. Additionally, as enterprises lean into <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFa4B8DkD_B62At4w-tcrxxoUU0ewlYhQCfnObWGDgMxTM_gHhLHaEGJ6vCS8uX5aV2dlsxtXarDIPtdt5c3ow0xLc6jcfxylRH0ObOegtvOGFCyezbEB-0qw1wtPnmZr2WHIeMIpmKKBmqCEdMXfXW3dJW8f7SKYpZASKT3lunz7lONXSZiU_kA9Z3qNuX6TvTMGhhgc6xokJ-EQk0DmoTQ9zAyTcMLty2z2PeaXSh7eaoVcH_tZOYcNkPJ9rvUM3cOEyZRPJAIWl49vpjDfVlZfJ_qbSZ0ySwaYj7aJzTzg/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h5/h001.IjDN1bQadTcd2epipClScd8weVJsAqA0IqlQb1bI1ig" target="_blank" rel="noopener noreferrer nofollow"><span>AI efficiency over tokenmaxxing</span></a>, in tracking AI spend correlates with higher reported return. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/9e7d31c7-673b-475f-9c87-cf6c1be7b363/Frame_1410104594.png?t=1765345175" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Perhaps the most meaningful part of this report is seeing how the trajectory has changed over the past years. It allocates the first two "waves" of AI as the years 2023 to 2024 as exploration, marked by trial, error and experimentation by early adopters. Then, by wave three, which was 2025, regular usage of AI became more deeply integrated. Now, in wave four, as the report states that "adoption is no longer the question." Understanding this business mindset and why so many enterprises are willing to invest so much money so quickly also helps understand why the AI labs have redirected their attention to working professionals, creating two forces that are largely driving the AI market. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:232px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQG9VL466Ba62EuUEY3bWfAVu0z1De_zYWNWmJm4K7j_PXrr15imhKdfPu2RkNovaOFTYhOe7hiBkp7z1FFxoB6C4-SOJ1s-cwkfTsMiGjocxJvbq8j5tMRu6IvsHZNfGg6spp52TEywbFTZDIt76YU2eGA6Zbf20q6c9A7btjjaBTd3aMmFDD2kSXtwJkfnjErMih0HK3UACuukWdAgDOSxkiY1X-JPy6RCjSmj_25EqQ/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h6/h001.G4Skppi5va--HW9BO-Bz8q7hF-Nld4Lj7RmFCiJHMP8" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/e7e0e37f-8f6f-43d4-9af9-1a1e0c886e42/sabrina-ortiz-byline.png?t=1768575206" alt="" height="auto" width="232" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0px 0.0px 0px;box-sizing:border-box;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style="table-layout:fixed;"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">TOGETHER WITH NOOKS</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">Sales is harder than code. Nooks Labs is working on it.</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeCSIAZrCxyKn3PSvjHeWosrPsys1hSyAtviGqiZ1gPfc7Hn1xAQNe3W_wRNtjI9AG_ZToGTdnmLBCj1a6RMiCWjGTzwBGtVOpg00GpDvu_1BxmbqnrmjaMgOi_5Xl3SjkTzowBIT6mPLV-o6J_OJZQlobaydizm7DNulOZRBSmzE8E3qmtXp4Cj8QPz0GpJPnw8wrMhrbcWEsopPKoLmRCYrLX-WAjs_3qd9ZfPBrnYMzuopelXJWR26Xb4ai_MJqBLXf93tqA_U33H0jHlPcr0/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h7/h001.5CYJ-MExQoo1-gGd62IljmDCltE7KREzEBArrPo7eFE" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/5ea0d0d7-965a-4a5b-8586-1e29f83c34ab/Frame9.png?t=1790795176" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Coding agents get feedback in seconds: the tests pass or they fail. Nooks learned that sales agents can wait weeks to find out whether a move worked. Much of what matters, like who's really making the decision, never makes it into the CRM.<br><br>Nooks' agents scored 97% on the company's own eval set, but reps still double-checked every output. So <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeCSIAZrCxyKn3PSvjHeWosrPsys1hSyAtviGqiZ1gPfc7Hn1xAQNe3W_wRNtjI9AG_ZToGTdnmLBCj1a6RMiCWjGTzwBGtVOpg00GpDvu_1BxmbqnrmjaMgOi_5Xl3SjkTzowBIT6mPLV-o6J_OJZQlobaydizm7DNulOZRBSmzE8E3qmtXp4Cj8QPz0GpJPn0omtH2snpCkNOXFGQ6jc2mIdcEl26b3GNLaFyzShNQfbtZhLpSoMSLfWkzOPkZG-7Gej7ag4QSXhaklqxSsL9k/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h8/h001.VUIqNcT8wK50DkVZZ4JbBXRFgHcAAdF7RiKnCe5NZqM" target="_blank" rel="noopener noreferrer nofollow"><span>Nooks Labs</span></a>, the company's applied AI team, built a harder benchmark from real deal data. The team then fixed what it exposed with calibrated confidence scores, a way to test a strategy against past deals before it runs, and 500+ examples of bad AI writing used as guardrails.<br><br>Today, 96% of agent-written emails go out without edits. The open question now: what does it take to go from 2x productivity gains to 10x?<br><br><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeCSIAZrCxyKn3PSvjHeWosrPsys1hSyAtviGqiZ1gPfc7Hn1xAQNe3W_wRNtjI9AG_ZToGTdnmLBCj1a6RMiCWjGTzwBGtVOpg00GpDvu_1BxmbqnrmjaMgOi_5Xl3SjkTzowBIT6mPLV-o6J_OJZQlobaydizm7DNulOZRBSmzE8E3qmtXp4Cj8QPz0GpJPn7NAQk_y2LOqXDMSL6CsngDaGrDShgnKqapL5kojNj5EJQOJh_ARC08VL_7IDr2s0PtVYl5NU7B8C4UPmqG_dfg/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h9/h001.PQ7QyZ3kczNvhUryjEV8B5VaPTNEhkbbm0OBrDY-yNk" target="_blank" rel="noopener noreferrer nofollow"><span>Discover the research →</span></a></p></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="10.0px" style="line-height:1px;font-size:1px;height:10.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0px 0.0px 0px;box-sizing:border-box;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style="table-layout:fixed;"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">RESEARCH</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">Why Microsoft is chasing smarter AI scaling</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFa4B8DkD_B62At4w-tcrxxQeoaUR48DxrOEBQ3dtyEgiv9tHi003E_IDWYqRSxGb3hv9HN89Ot7HFYoVMG-r8l4_rNXs_zRdvN4bI_2UDUVHLha8YtZ4GGT15m4w4upOp57cZsPS6lKqC4XsXKGz-rQWCrxnRvAJzVQy2-ULEI0QLYnBaXI0DRjLLKp6h4BsoHSe_y8m1f58knHNkodAtFxKnpJgXaYT_qDYP_MxQvHfFn1lnVSMxWzAvTDeR58nvqcAAB6LGjdj2esRfEajxq/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h10/h001.MHTJE50Ct00i2k8mQ5JLcxq39uozefYKkJA2hBcH0XM" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/1957ea3b-c7d8-403b-bf91-98c97636c804/thedeepview_A_highly_realistic_editorial_hero_image_visualizi_e5d2f36b-a769-4578-8b44-9eae0fbe4fc5_0.png?t=1792183347" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Microsoft is making its way back into the frontier model race. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> On Thursday, the company's AI research lab announced it had completed pre-training on <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.8-FsMBK0esmMbeg5-IW0kg21e2cR0uPwkLWDSdZek3j6u9N4szZZZgAjpSrOa6Bxxseiy1a2K5ASQ1ZdrUr2IRSo7YCxHYYfc6ap4i5UJ7lZdZxEnwTzZ06ywk20_34fKKFqJ0P7ETQ9rlAAs2oyvuXrCQDVCuod6ZNYhnWU78wzF6sZyCSKTPr6RgSygHZL0pGlL1lWkkeftBDkjwRgw_-MHNPeEFnzpi49gXxI6kWz5GtSvdHKz9J8xVs93R-jWgY7KvjMECn5cvIYLmkRQH4tOd00ocugMxwg2iZoQNM/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h11/h001.fU901T0307ZLPuI0-ElHma-wXX4YodND3tWJWTMO3As" target="_blank" rel="noopener noreferrer nofollow"><span>MAI-Base-2, a mixture-of-experts foundation model</span></a> with 2.8 trillion parameters and 80 billion active. Additionally, the model outperforms a number of open-weight models on several evaluations, and is far more efficient than the most powerful open model it was tested against, DeepSeek-V4-Pro-Base. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px;" class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:100%;"><a href="https://elink983.thedeepview.co/ss/c/u001.5sXVVvymMF6ZsL5-zBaSfEnhVvGwegnYv4AquoE7Yce-goCmDKjM4F58f6NaOHxPsgxQjQHpKg4mBB7vFvhKEvcNPMNvKe5DVRdKGj4pM94xfQVjp0XBbsJQGjpAxFja-lYd3XrztP1qYjiBY2E7859SprSBb85jIiYOCGNDCzlMrOtV0d_CtgvMKdM9exFKAcExhRJEQpXPur1QnICpma5A8W5VRbu3GJ3jdbHnUCJegeKywzn3aMsb9VLKQwdpVb8jCzibeBaJHAKgOqkQbvUabOekyKIt6mo8Hfvzmeo/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h12/h001.e3_lQoyFL-teooAceDQ5RpsKDvVtUMs1DgPJ_TsUOTU" style="text-decoration:none !important;"><img src="https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/51d88953-08fa-4ed8-bba0-1040c92d29ce/twitter_screenshot_2110766651344146564_1792183385_57d7b947.jpeg?t=1792183386" alt="Tweet screenshot" height="auto" width="100%" style="display: block; width: 100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> The company tested the model on "held out" evaluations, meaning it was tested on a subset of data that was excluded from the training process, in subjects such as coding, math, STEM, and question answering. </p></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Though it didn't test against models from OpenAI, Anthropic, Google or other frontier labs, MAI-Base-2 beat out trillion-plus parameter models from Alibaba, DeepSeek, Moonshot, and Xiaomi in these metrics. </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> As for efficiency, the company said its model is four to 12 times more "Pre-training FLOPs-efficient" than DeepSeek's model, meaning that it used far less raw computation for internal training to achieve similar performance, largely as a result of better training data and changes to model architecture. Microsoft said it directed this cost savings into a larger model. </p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> "Owning our model pipeline end-to-end allows Microsoft to make a distinctive offering to our customers," Microsoft said in its research blog. "Microsoft has strong data provenance over training tokens that go into our model. Our pre-training is built on organic data which does not involve distillation from other models." </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Though Microsoft's AI strategy has differed from competitors like OpenAI, Anthropic and Google, <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeJZAeSWaD_CGNGJ08oYGpU6gkxrOemy0FOxyD3qVYI1BT-9kZpB-5UaK7XhVWO-hp0Ehw8ALMkkB9sOSuIWtms0OKwDMssuXRzITo9-D5JG74q5fAZdcQv3V_uiRh8Lhc_eonJypp-x6a2Z3x9ZsT4qdEkiPRtCqixvUbvY1cxj0ZtxkA50bo4LW_Slt38x5DSrwUDvpwjO_4pm1qXimmPLyvJDcfob7we7eluPJ7XstqMS4ai-SiSNXMV_nf7KpqMLxRFlYJ7enjTio7zqhpsVd5HD-ou-DOngf2rKHFGI8hihW7hKqlEFZzsZUhGCGSA/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h13/h001.LjcfGJ6W66JN0RmG0XKWVRL3wW6zrVh8-vwbprvQJCI" target="_blank" rel="noopener noreferrer nofollow"><span>according to Business Insider</span></a>, Microsoft AI Chief Mustafa Suleyman told employees in a town hall on Thursday that the company's unnamed in-house "pretrained base model" performed better than a OpenAI's GPT 5.6 Sol on private testing, and used "one-quarter of the compute" to achieve that result. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/9e7d31c7-673b-475f-9c87-cf6c1be7b363/Frame_1410104594.png?t=1765345175" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Microsoft has taken a unique strategy in the AI race compared to its frontier lab competitors. Rather than diverting tons of resources and energy to fighting for more powerful AI and more attention against major model providers, it's taken a more conservative approach, focusing on safety, security, and efficiency over brute-force scaling. It's a prudent strategy that's evident in the essays from both Suleyman and <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQEZXoFrw1Tft2Ka4KOiwXRpT23RCXVu8BQNv-OrDQd34KPHQOZPxfkUjWzeo1i604YVwrR21E_9Y3STEvXc2doui7u9gPhVMNr_xwD8syOaycjdX490l4jDD8rDQXhSBgY1qzPvriJkTdm9cbeIsLgnazrzDLu3L-_1WoRgyAbfhrs5YuaAQUFeHotMXGZn72Jtxzy7oTsNpxGXcdKYCcppPn00fhNxanuLX_6IQ_CoFEoiUc_iOlQWOjJLH1GUavGlvzdT9Yj85Eyxrpt0pS6U/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h14/h001.v4OGuRyPFXHSrePe01HjcLFxjhZDompord4NY0E9H0Y" target="_blank" rel="noopener noreferrer nofollow"><span>Microsoft CEO Satya Nadella</span></a>, calling for caution around things like <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQEZXoFrw1Tft2Ka4KOiwXRpT23RCXVu8BQNv-OrDQd34KPHQOZPxfkUjWzeo1i604YVwrR21E_9Y3STEvXc2doui7u9gPhVMNr_xwD8syOaycjdX490l4jDD8rDQXhSBgY1qzPvriJkTdm9cbeIsLgnazrzDLu3L-_1WoRgyAbfhrs5YuaAQUFeHotMXGZn72Jtxzy7oTsNpxGXcdKYCcppM82UNO8FNIxOy9qP3_fzmxFHmmusJaYkSmFMQLtu6XTGxBigZI7HuO759EPDI5RS/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h15/h001.OiXZTqlub996IBZCwI3P0A_9mPtRLTMv7tjwbscBt9Y" target="_blank" rel="noopener noreferrer nofollow"><span>model observability</span></a> and <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQEZXoFrw1Tft2Ka4KOiwXRpw8OtdKxYRHR7m20W__GW_vWoDx2B7EFUJml1gkLGd0O1OP5dIchVKsbcnLmfrlBXtGJqibZnQQCK_7mS6mH4LfaqSepK0H653GbeGWpJzBqdCXExsf5-skw6emCmlRfxJPeGlhvFkHeI7VBuH5w7CBzksWtl-s8w424UvC5TW0VWEU-a0Y_-q6GCUi1eZCCVe1FhwISKGx2T_rT_yIplFi_pPaIvolsVD2CRanxYaDtPMAJ1rLRHPazywX_3mwKUEyck7l0d48eSRTnInE9qGQ/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h16/h001.J_UJmBS1i11bw9sV2RW5SE8q-Mdil1kPZX-28_R9Oeo" target="_blank" rel="noopener noreferrer nofollow"><span>AI consciousness</span></a>. It's also evident in the company's prior model releases themselves, which are focused <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFa4B8DkD_B62At4w-tcrxxsyCL19bdLEeSqAgJZdKy7m0a_IlJHW9njInHD8xld7PgLp_q86U_SXrpeGrk2Rmttf-ODQNzOlv6Q8-n9PksBL2g1fKKutuLyRUhqRBT5NHZqwFlwwFEMczfLJop2mUY9-3OfLqkaKM-Q-M8h6rZpPfQ78MLJdfNChBlvX8fm1pO23-x6alkukI88xT-YgJNJmoWWeOcMB1e48TFLqJXjvLlO24PUyNkp2MIUYYucnieAbFDejLSlQ_MkBUjbU_GYsUDVPGMox2IRJ0mUn0y_w/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h17/h001.qnwiSLv4dh9-mJMhyI0A5YNkman7crOcaqOROc8CM-4" target="_blank" rel="noopener noreferrer nofollow"><span>largely on cost and resource efficiency</span></a> that pass savings down to the enterprises that use them. MAI-Base-2, while certainly closer to a frontier model in size than those it's released in recent months, is another example of the company putting efficiency first, and highlights that Microsoft has its finger on the pulse of the things that are most important to its enterprise customer base: Security and cost savings. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:232px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFKn1NlWIaIrDFbkIp-vDFz9vl2oMteOvCy79ZvCi1mqG4kWD_t-qHhp9szpM0TR44k2gYM-0T9wF68Zf7ApaGHpUclbesMCQWC0V53n9l806NQI3xQslJvBjtooF0xw7QQ4U5swASIso2vIcZbpu_8ONLpCoc4pVNdErisVlBSS-NBVNasDC7-VQp9ZBPnb83xvzzLD8zkLv_KBXuTBpCkacbCCp3sUQ8n0yUeKioX_Q/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h18/h001.mVqJKdlf9UQaqh-EEW2w41BLmoTtbmhb4g4Z-QPTcy4" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/48fe9d73-e19a-4746-98cc-8d49eb41c139/nat-rubio-licht-byline.png?t=1766448867" alt="Nat Rubio-Licht" height="auto" width="232" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0px 0.0px 0px;box-sizing:border-box;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style="table-layout:fixed;"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">TOGETHER WITH HIGHTOUCH</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">Scale winning creative without sacrificing quality</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.qNCZjjYQy9oQCZ7BSSPG-O2KH9qKCXlYAoDBXybJUe5XmvsEcQHU2qZXwvDxYI82UyDTbjpr7cRXZfFwqzoPNh6hB1SnKYOV9OjHgQzSOjbrVKioJHYqPzEshiIfCsdc7lRNuevj1qwiUYlJkNkcUbH5JBddpvhnZ3SLVRp-fxtXGlLqsAUylidPblcQCTyk7hTt1KfjHb15L6ALYa5Q-MUZ54xuW8L2rBHWfOgf0-fq8baDHNo-0ehqwpXeLplDmd0h_Vjqd7Y8ARhTNCX53A/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h19/h001.TpFngWb5LGSNFpvtKGV6jxhWFMWwomWXzAmeLrp7E4g" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/af217838-cab4-46f2-991c-3a3bb2a1fdcd/v2-1920x1080-option2__1_.png?t=1792100778" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Ad algorithms reward volume, but most teams can’t keep up without sacrificing either quality or brand. Hightouch changes that. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> With <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.qNCZjjYQy9oQCZ7BSSPG-O2KH9qKCXlYAoDBXybJUe5XmvsEcQHU2qZXwvDxYI82UyDTbjpr7cRXZfFwqzoPNh6hB1SnKYOV9OjHgQzSOjbrVKioJHYqPzEshiIfCsdc7lRNuevj1qwiUYlJkNkcUbH5JBddpvhnZ3SLVRp-fxtXGlLqsAUylidPblcQCTyk7hTt1KfjHb15L6ALYa5Q-I4hqAIQ0wXFXPAoi2iGMTNGTlzVbCnOVQlOEgVilRb0awE1wrlmZxgdRzRjMeLhyQ/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h20/h001.Oe_uUegteQLEF8AgZKTQ0EueUPsDpcmg3leXRrV-M90" target="_blank" rel="noopener noreferrer nofollow"><span>Ad Studio</span></a>, performance marketers can turn their data into hundreds of high-quality ads in minutes. Every asset is grounded in real insights, built for easy editing, and ready to launch across any platform. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> React to performance in real time. Jump on cultural trends while they’re still relevant. Respond to competitor campaigns before they gain traction. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> More output, better inputs, no trade-offs required. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.qNCZjjYQy9oQCZ7BSSPG-O2KH9qKCXlYAoDBXybJUe5XmvsEcQHU2qZXwvDxYI82UyDTbjpr7cRXZfFwqzoPNh6hB1SnKYOV9OjHgQzSOjbrVKioJHYqPzEshiIfCsdc7lRNuevj1qwiUYlJkNkcUbH5JBddpvhnZ3SLVRp-fxtXGlLqsAUylidPblcQCTyk7hTt1KfjHb15L6ALYa5Q-Pvxo-or7ySI97Qq5i_6Fdi5JJuMMZiE5I2lkmnxWBWKdEV2nW-HXI2_fDMnyQl4lA/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h21/h001.pZr12FdkeooE5bFUbxbakXa9s3OFIi5GIg8zUB5ZEqA" target="_blank" rel="noopener noreferrer nofollow"><span>Save your seat</span></a></p></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0px 0.0px 0px;box-sizing:border-box;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style="table-layout:fixed;"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">ENTERPRISE</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">6 timeless attributes for succeeding in the AI era</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQHSjoBcZKB1FiipCfJyrI8y4PcevsiEyzI5zlXSuvvHgS19gUoRXhHZN8XnBRypfCqiBaRbkz4VhQxDJWju--PoryvGSI5g-C7E9F3QUIOhloZhPRxRr7IuqxzXCkF1Ny0iUNKwKa3eoHhK721bu8KUgZYdUIJrxZCs4Yr9RH5P9bJGwl9QUkhPR2ahkP7NCZwmS41LuOFLedMhsyVq1tg7mV2U6FGiQsWeB-C2UJuI9VrkBgwDqcPsHSd_oU4oEzhSkt0J8xDxQiQ_98g4iXpBRveNE7u0XCjZsWx8gc1fVQ/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h22/h001.MXaDQM0ad4EiqJy5aHn-x1CMZxR9OfuATPBctXdDn1g" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/76d02a1d-adcf-4761-b2ec-e05ec46a7350/bcdface1ad35b1ec9b8d76adc248351d2861aa10-1456x816_copy.png?t=1792352593" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> AI is making it easier for employees to work beyond their specialties and that has big implications for the future organizations of all sizes. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> In this episode of The Deep View Conversations, we sit down with Bill Barton, chief operating officer at Rokt and the former leader of the Alexa team at Amazon. Rokt has gotten called out by some of the biggest tech companies in the world for its innovative use of AI inside the company. In fact, several of them have had Rokt come and talk to their teams about how they do it. So we wanted to have Bill on the show to share those insights with a larger audience. </p></td></tr><tr><td class="dd" align="center" valign="top" style="padding:20px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeLJZxZnmr2LyGKHSrQc-oAoQo9uXnPesNo56qo_WfjtxViiIDrcSOXRQohyDhA3Ve3fGW86TNMXlPQpRh6u57IVyKaqqJGZ1zh9jdT_kvahbWpuA2iKD-2OGJPMeLSrECI7yF597adPJBD6eL6YmvHNk2ps25Nsiqn4NqQSISSKZMR2hoQ02RGUQzOvh_qXADGKaVetGcWzQGnTgKexWG-2JXwnk5xT8P7LD4y6P1vMilW4bTtOxZWtmdHHdJ8qNmQ/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h23/h001.Iq7lMxfU2GP69WC5zYiZf7Oi4cOt2QrwuH-6Mmyhw-c" style="text-decoration:none;"><table align="center" width="100%" cellpadding="0" cellspacing="0" border="0" role="none" style="max-width:520px;margin:0 auto;"><tr><td class="p" width="100%" style="padding:2px;border:none;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td align="center" valign="top" style="width:100%;"><div style="max-height:0;position:relative;opacity:0.999;width:100%;mso-hide:all;"><div style="display:inline-block;width:100%;padding-top:25%;"><img width="20%" height="auto" loading="lazy" alt="" style="border:0;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/youtube_play_icon.png"/></div></div><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeLJZxZnmr2LyGKHSrQc-oAoQo9uXnPesNo56qo_WfjtxViiIDrcSOXRQohyDhA3Ve3fGW86TNMXlPQpRh6u57IVyKaqqJGZ1zh9jdT_kvahbWpuA2iKD-2OGJPMeLSrECI7yF597adPJBD6eL6YmvHNk2ps25Nsiqn4NqQSISSKZEKNS172bc0aPmITIRXOu4yHdRXqdReOKET8Vd1YAu8Eb_q_xksC88qBb4r4GY-7_bZJcx1NzKJU-CBsfEbZ5vQ/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h24/h001.Ib9m2LWM5NDkrEZ_uruN9dEC947IV6Pdi04G_jgZJQk" style="text-decoration:none;"><img src="https://i.ytimg.com/vi/oot-JBFlFuM/maxresdefault.jpg" width="480" height="auto" loading="lazy" alt="YouTube video by The Deep View" style="display:block;height:auto;border:0;outline:none;text-decoration:none;background-color:#000000;width:100%;"/></a></td></tr><tr><td><p style="font-size:12px;font-weight:500;font-style:italic;font-family:Helvetica, Calibri, sans-serif;color: #686a6d; padding-top:0 !important;padding-bottom:6px !important; padding-left:4px !important;"> 6 timeless attributes for succeeding in the AI era </p></td></tr></table></td></tr></table></a></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Barton shares how Rokt is using an internal AI fleet across software development, finance, legal, security and other functions. He explains how AI is helping blur the boundaries between roles, why the company has moved from more than a dozen job ladders to four, and what it takes to turn experimentation into everyday practice. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Other topics covered: </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> • Why Bill returned to Rokt after trying retirement<br>• How AI is expanding the reach of generalists<br>• Enabling shared AI experimentation companywide<br>• Why fewer, more flexible systems can help teams move faster<br>• How Barton thinks about productivity gains and hiring<br>• What Google search reveals about frictionless AI<br>• Why more powerful tools can make it harder to step away from work </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Bill also shares his six timeless attributes that can help anyone succeed in the AI era: relentlessness, resilience, rigorousness, inquisitiveness, optimism and humility. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> For leaders rethinking their teams and professionals navigating changing roles, this conversation connects the possibilities of AI with the habits and judgment needed to make them useful. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> 📺 <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeLJZxZnmr2LyGKHSrQc-oAoQo9uXnPesNo56qo_WfjtxViiIDrcSOXRQohyDhA3Ve3fGW86TNMXlPQpRh6u57IVyKaqqJGZ1zh9jdT_kvahbWpuA2iKD-2OGJPMeLSrECI7yF597adPJBD6eL6YmvHNk2ps25Nsiqn4NqQSISSKZMR2hoQ02RGUQzOvh_qXADAms4TpGDhf0TONl9YY3gVkdOUHNda8aG33ubPw48pNjmeaQ1wxx6oF8PKuqDvUTEw/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h25/h001.tsC6kR_aUMx-bKMBCwkh1HRHswxC2bFGhvsPJrgd_Us" target="_blank" rel="noopener noreferrer nofollow"><span>Watch on YouTube</span></a></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> 🎧 <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.5sXVVvymMF6ZsL5-zBaSfGJy3c0bZNZM8i0gD27Frg1hWyOByV6Wry16IkOixl7vfIohwp7twsc8T1W5Tc_GXqbZkpvHoflQ7LZukVpW8ozf2pnQ85lYv7kp-IWbgZHY5ELY1CrIql3KytOPPu3xccoYe0WA8wYsmZaSB8ZMiqNkslCvpsLMeMyRsdbzpWH5a37wn82b_SgalmAZL6DIF8rwgmVqc3sQIPu5BWiSOCZebTXAqZLFbryBBBscR6sIUT8XHbCpbkz7njAdNuqaf7mZw7wlrzz-gdOr89bLpb-noiB3VuYf9ih1XBy0Uxg_uO4MWiImp6OI8RGcNK70Bg/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h26/h001.YIOv3LjoyLE5_pJQCY-5RgEk4mjGj-nJt0kl0kU6998" target="_blank" rel="noopener noreferrer nofollow"><span>Listen in your favorite podcast player</span></a></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.5sXVVvymMF6ZsL5-zBaSfGJy3c0bZNZM8i0gD27Frg072kFiqWiLO6zXXqWNHG3-KHeLB2KvWI3YCcZIoI0d8N-le1oL36245tRONfsRldyWsmCuecJWmhSGSvcbq8cZ8i6ZYquYPQ4yW3430KEkL6PKMhxsWEDphRx12UBpMs1t4Obqf6u_-EITCTTPPOlIx57jo1X0WiuR59cVa4vUPkP-0kSAsWjBlRExxCCmPUEK0FO9_GgXfrUfr4--DQiL/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h27/h001.VmgSBi9LBOa4dWcPl2u-VCvdF0503hF1DVcQVMXWuP8" target="_blank" rel="noopener noreferrer nofollow"><span>Subscribe to Deep View Conversations</span></a> for interviews with the leaders shaping the future of AI, business, and technology: <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.0FMrjHkkdfpV1vMaLMRkb9cH_wrYZhf5bTerZCx6w0s1elWFIwqQ4icrvzz53My7LfQ_l-DzqluKXL_Tvn-_QcEAstIbzGFlAIvixtO0knqV-_-d0bscIX7-D3zE3mcwjOdZvjbM4pT8VALebRmM2sUSo7FaG0_EHw5nxDRjnosKp7QfoKbbKB1nekm6ErsvCaJb4bB5dfDgpHfrTvF5E93mwDisgKwQ8H9fKTdGBwJKsuhBUmeqJ0XCu3xflftY/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h28/h001.bWKbqIShTHZHJ82H4aTHoE8OPjcZfMXf3rZGLKvIbkE" target="_blank" rel="noopener noreferrer nofollow"><span>https://tdv.transistor.fm/</span></a></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:232px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFhr1A_BEAEp8cdvWudcCyss9zA-ck9db_DlffwGgC6GkvgY4ddaq81wTLdw5-Rvc-LKogiay9cxE_pXnVW6unCRFHIoAQXJl7SUNdLQ3r6TuKe6x3zR6PXviZbJSiMrJqYaYnflOibbXGAUHAamFqjG3XSzX1EuAXGoSUMsRMwS8OCmyfPGHI4U8pdYWcBT2eWAAZ7bKZX2bF5D9zrx0jTSm5QKuakQuA9DYpyva6ceg/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h29/h001.1WM8uNRtKKRzjLPA02wlcldez5cOMCFkJ9PM9LuQAYc" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/1d1901ab-36d2-4a8f-b31d-a1ccecbe490a/Jason.png?t=1766448566" alt="Jason Hiner, Editor-in-Chief" height="auto" width="232" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0px 0.0px 0px;box-sizing:border-box;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style="table-layout:fixed;"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">LINKS</span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/1c8854ee-478f-4500-a7a9-d5280dd7fe8e/In_Other_News.png?t=1768575169" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Anthropic commits a <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeKZ879DulReCOiaFyaf_FYwkUV0IwGDoj-P6jHNAosRYJ7gC-3QILmpkr-dWg2TR9vNBAXvPXuB94GnjgO48OxmMLbm56CJJF0YdsgkWMaKAzySaJASEAWv1CXtuRo9bHEslSR4IYpUqPSgnlAwfY1miL00yWe3tbUdfDoMwuimoxI-OoccKU2WjoeHWGOokytK5qo5dkz6uYhZRXy6RLBj_qblEAw7a2VLgX_QOcBDgs438_SrBXUfhJSM-xmdgPA/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h30/h001.mqPv3LzqVogxxVzbnWYwfDT9jXjAJhG_puTBdnIPfdA" target="_blank" rel="noopener noreferrer nofollow"><span>portion of shares to Public Benefit Fund</span></a></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Disney hires more than <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeND5z3fn2eA5HMQUmmQlRebDNpJJtmGOJAFdCRWZrIS-bP-ghrL56vapreh9utaTPu4GTSin6bWjd5_1Y-TlUvgvISVG8NdhABMzzIJqOUTD-EOgAfN0xgH1oIRlsUpeJRzPNlnrZk49W_ht8x11ddDvD5knzww4SsB35zK0f68QQRT7EJ7KSlzQUKwDHTZO07byymr5VP9vEbxQCndNklyatTgETxN-OmZ0TED5fxgXi2Tlucwhf-S_GZYDQBi0TO8_qXYxXCmziAPmh1vdGXeuhvV6OTDLl7-pYcvpa7vUu1MUXkiFkoumCiE4t5W0uqYRw02-cz97H86rrNM6o28/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h31/h001.6hjGn0NORqr1zKVMpxEA2SLx8G2d_yYcaI0vFwm6Oo0" target="_blank" rel="noopener noreferrer nofollow"><span>60 Character.ai employees, pays $180 million</span></a> </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Taiwan to <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeND5z3fn2eA5HMQUmmQlReaKu1tOr8zLo4GQnPW2OaChKUefjp4IHP43buFDQXYXp4R4q3eOTmWd-HCqpHTbG0rtp6GC7BhZKXz_gdw6sorsyWuQ881pjh6YMWLPBfyt-xfU5P0wKNLDExPlZKo3nvGESeIPCb4ITs-83_kma3hcYT7xjPhFOVhHm7_VodpuU7U-4WMX9aZnPg2g-n38yT1RrVfDlk_OKkgSi1Tna93XIlVBs3ov6K1lAtYaOqo6fXE3aESicDG_-TGPCszsuU1l8pao3l-6vdg-YODyNl3YFOqEjt4vioTnXLeDvOSJ6G8z-t-sL91_EvERbpjyKpE/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h32/h001.Mmf2yk1M2IBCNfF5mWB2nYL5aXDWotiUNJwX9WCInGQ" target="_blank" rel="noopener noreferrer nofollow"><span>criminalize export of AI servers, advanced chips</span></a> to China </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> China proposes <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeND5z3fn2eA5HMQUmmQlReaKu1tOr8zLo4GQnPW2OaChCu4jsAlVn7EHz6cu2y8Z4gCocqUc1asiG-pcx_ZaAqCh_ghf5zdDzBhZtm_CoywsEz-XOh7EZZ5N6jy0eqn5E5Anawuu6BHXLzVu5qgeYmXXNim9PJtLcCjPndWayv-EqFTq3JhOtu2xRes1qgw2Mu-4h3H2jOY3eLk7ncPUpAQiKJaNWHohP_bm-gFj0YgfOIIi0DdcBK7SnccmsaBOHYVoauK8OooWaQhv2fZdqj__rnYvYwGRzCqoMPhJSWcmyybmKnsdCuHvKmhXcVcTZOsYwcPmHeZuWQX9dIksYEc/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h33/h001.b72KCTxEZzXd3rmwLi3xIX8710LuH2K6LU1BZADdCho" target="_blank" rel="noopener noreferrer nofollow"><span>export controls on AI models, chip</span></a> designs </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> OpenAI <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeAC0aGHT_x-bpLy3waNyCNs41idYMwhX0FVFV6OU-AqATLDvYgdxrQ7F5CT8TbjDt1ytkmXAPgK9PyJiTQJmv0M3ax5kVI6MZwiVx9daoR66_uirW6pD6ZIBJxSKtSEngZ_zpcdC6dX8ckFeudifdtSpBYt5ILSR_ZjW8paZT9_v9qNxB07LveQHkJFolKZg0FVLV9yfQgFTgcGBDJLvRyJOaHRtl9uUXS4TD09YAIzhgI520kXA7BFduax77SCLXGpyFx9vKVcUjdWCus0qFUKclvjevsLuGDmrOUvHHmOx_CV_wUnoy1VlFz5qf-Wl2serVAmYvv2cLF0fOz05yES4PCIQWpbmK8Ektx2QAir7/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h34/h001.3IQWxbc1qSoUofUBm6iLraeYmEqnoibUprXH8ddvnEc" target="_blank" rel="noopener noreferrer nofollow"><span>agent raided unowned wallet</span></a> after depleting Ethereum funds </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Rogue AI <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeNf6dmTLkAfNj_xEhzcW9Ora3YpkQTKnx5U5Cb2BAs7xZaAiRUu7MpwtHsXnN59yDEjlqVMZxRjS9xl-3quPb2QVe_DeuF8NQ_iCui5VfBs2un_7BEdm-QxreHbqE4AoxAsUu0xb5DfhxJdisHY-bDtH89KDQH6AyzVfuw-7odWGD-zXCtdAx9A8kMemkslLTiflUG_ficr_LkjNczykbQvYwBzTF5dWOLzD41hltZmdjlxbcMDaFJxVMo5O6lbHxWxRm3MPW4IyCtZzRMnIGykUFHXpYrVFI7vme2YAIXl-VSTIvtsRRhrAXf8MLN3EWRN8zMnec0b5OoXHgm67_DlvwOyDTuKw5P3Hy9ZsFBBB/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h35/h001.VxgSLqqHOlJH3reKU_LnE6yJR3Ivk7KokDREbxmXOUc" target="_blank" rel="noopener noreferrer nofollow"><span>agents breached live Indian systems</span></a>, CERT-In says </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeND5z3fn2eA5HMQUmmQlReaKu1tOr8zLo4GQnPW2OaChMlFZrwRESJbwDtbGFzvg4B_p4uMAdxedsDkJ2Eqcw7Nb1zCXk7xs8vHeMGG3q5BBWFp1M5n2qocyXCEyZR4eJLxhq8wM-rlNTIkTmXyuMfoGw4OuuENrrhPwk-uoL2fC8xbVIWKS5L0bbqFmazusPST3Os9V2k2dpv-0CqiL2WgR9FJclfusGF4xw20zHxQgK2XT0MCJU2R5b4pNqj2lhn0y_4NfbnxQLxSIOYBizz2cHWP60COcmoeAv-p1JC6l6lwxvZmZolSr5HFzm2nwQqnWBTXz13M8lbgdkeYCXKk/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h36/h001.kGT62djik7Z7XQmHU32xhWZX1p8v5kgUqjkbgVMt32I" target="_blank" rel="noopener noreferrer nofollow"><span>Super Intelligence Force to address cyber, bio, AI</span></a> accountability risks </p></li></ul></div></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/59d274bf-9e99-4acf-a6c7-ff9cdbb0233e/image.png?t=1752986916" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.7zYFXt5AA3Px2NyJbPz6hCvtafggTNairihwfASeMTTkuQvosKAasFFDO-AyDvviI1x3S2GjbNfW_ZQE6sd_mbgadhYV9dFIwIydygHdLnuv8VSiKKn8HyUpd8XoKKQPBgOBJRwmz3o5EAs3r2sUFOpqfwO31veqda35F_zMmWsdKpxjTTTeI5QBp4FGmPPObMTYx4fs2qhkeU-HKt0WFAVMjUDa_5sB6RLjTUDGym761ZzIBGTHCZqqnffT5FH_-UCNSEHM9tOl3LVsRsP-g9kx73HS5rHX--vfIxT1tqg/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h37/h001.mRhi0DZZmduN4gn2dyFfbvkq3YjYo5uaK3GiK5ijXdk" target="_blank" rel="noopener noreferrer nofollow"><span>GPT-Rosalind</span></a>: OpenAI launches new Rosalind Academic Plan </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.7zYFXt5AA3Px2NyJbPz6hAbq1jXODG0bi167_Tgwl5MwoX6P_ro2bHWm7kTFQhXJ04LOS5Gu-iS5aCAPLSlI55PFECW10Xmjr_EfiKON7vDG9mGVsTOJ6g-FzHXyi-vzAuVAZzQfsurRpXo74MWjiXNhhhB5Mp7SyrrPp-BNIwTxrsgwXjx-y4nZbFshMTf9JHmal3xYSH9L5xozO0F5DRfmVkKLyK_UVk5EIq7ucKuhV1omPIdQ382hxHla6yVQFOksIcr0X5qFU4tgy3NteA/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h38/h001.ITV5KPqFdrYcmCh8bEOIKBLkFf7frpHeo8YInuXUvPs" target="_blank" rel="noopener noreferrer nofollow"><span>Flux 3 Image Klein</span></a>: Black Forest Labs' open weights with quality of a large frontier model </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.7zYFXt5AA3Px2NyJbPz6hAurBIdjEdpgIlRTwC3zWQ0xo_7j7GcsbrRROLDiM3Eq_k-0BHtgJkaYsJNBLddfgsVJVm3lkSo0CjgApivIqTIuLM1ydyxdPYijyZk4skr9ia7zsRrSuE77CJelTFw3IFSpvKmWmE4w_8F4j_IQNpvS0siEKUpVA6fzXMFLtIjgl7cQlKVl-g9I81asJIlLwgaVM4dlnvaPWE-NUuIhtZXF0yVtRVpc51o3YAH_UXHZIn2DouU48IHq-HHY2ZNVsLO4lIxk_AwoIjXs892p0tY/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h39/h001.snSXK1OrmgSeKfyauX73ABiJ5a06xODbwDiktig1FWk" target="_blank" rel="noopener noreferrer nofollow"><span>Chrome tabs</span></a>: ChatGPT can now use your tabs in Chrome to make answers more useful </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.7zYFXt5AA3Px2NyJbPz6hCvtafggTNairihwfASeMTTtk0xlJpA2gwIYbyEE8qc0u_he-FBidL8J_EEiC_ypqd0XB01QrY_2JOoTfoZRj_7VyGKi8Pw6p-PROMJ0BU02Fuxl-dmFAYLxvFDru8_w8rAKJ9Od1RjokT4bp9rQVR4poesAE8HpxszIOr7kW-1-P1m2UElG2phmNVebwofIsozWIMOcC66_UdjK9eAsQEzKly4fsEhHxs1ggZFjp7usZu504nXX1zYOxUfQsUOvIRD6wJtCPCkxO_q87J5SQ20/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h40/h001.pLdcdyF1mG5AOBVJ9RH0lGuJjZMqbO3t_XMz43biyJE" target="_blank" rel="noopener noreferrer nofollow"><span>GPT-Live-1.1</span></a>: New voices. Better accents. And less "checking..." </p></li></ul></div></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/25296119-9f00-4620-9931-2d98d0068485/image.png?t=1752986966" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeL790OLpBPJTXJU7GedVKmY9QVsVk-uQX9xlC1WdBzyyh9Rs-h8JxUGcWWqjmoDOFJP0drCfVEnPhemaqEPDUZ3wDcwlYDzjIzWeN63JK8cN9_C-j0QqYs-jpcH-fq6-lvubf-7eXfZv7g-4Z3Bqx1YE_cCGId41hZhfo-1VaMEIhuAkUwnhL-JWetRExfJhOScV1a3OoUFrMZtsVcxMvelg5BE0UlAHr-0w8wqDzvHteFxes3YauQ4v8uHY4ftcNg/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h41/h001.iA9D_OuDlp_pkMjJOJ8aTfj0RhMUsW1jx9UgWW2ci9c" target="_blank" rel="noopener noreferrer nofollow"><span>Stott and May</span></a>: AI Engineer-Agentic Workflow </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeL790OLpBPJTXJU7GedVKmZ9gzeVWrasxq5CLBfmYBSs1kX4DiIQqxXZF9k4VjTat6_1cRIDYnQAIMcEp0dChNpsaoY_iSjtLC9uY-BZHRtUTvAnq_mfiEOhIpjA0vXfyRddaDtet8BZshsoe2oJHx5HMgavC8PJVY59d0QjWTCFMniDJ_lAD45ZHYv8UXXjOPVC_EZxr1fLEb4Y9UjVnuQeCQicmQNVDr8L54JcJ3-IfInmoEMpFQe1MItJaaEEBQ/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h42/h001._rr4NKkajSdnl16p5jvDPag0ba_0HcVET3-x2vCRnMQ" target="_blank" rel="noopener noreferrer nofollow"><span>Surge Group</span></a>: Artificial Intelligence Engineer </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeL790OLpBPJTXJU7GedVKmY7rcOTkSypxNS3j6PuhXpRTJ_fLFtYv9wNfLAqdURSA9vTz4qbjAqtdZ33C6sFsIdRKqYIEBspiHP5-aIBAle2RaXZCMfc0h6E7EoiWNvcO4cXxYlNJNeF9MwyiuB6i9yYuy6JypGyhbV8JIQ27CJTqjjEd8ege7J38QQmB8-E_86WuAZfixKEJg9k6mgC84wlRKKTajGXt4abSNmeU6AtgnChyL9Km-UV5Yb-IR22rQ/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h43/h001.O-h8S1dtCejlhNpt1xCz3MZP_rp7YaKKI_oXao3nGpw" target="_blank" rel="noopener noreferrer nofollow"><span>The Phoenix Group</span></a>: AI Specialist </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeL790OLpBPJTXJU7GedVKmbmmswPaET4sfKB1o0x9DrhKcTtNuUR4F5-kZZmz6LXFrXon8lGUChw5TvY68NdOwb9yXK5n4zs_twfw_zMu-3FZyQk5otQFajY50wam6lsBjSWiMDAxX_YigS3mM_j63qwpUH3HfQVXmoEYI-xsALDMB3No9mrN59xmk0ezJLTYkmvE83snPbBn8zwcCpsRzQ9KapeFSWn3nDeNwXJ4qzRY-uwZD4SB86LG4QfFqx-0w/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h44/h001.fs0ydtCyQwX4so_PDNTf4gOnW_u7TCTHwzLUkxb4L24" target="_blank" rel="noopener noreferrer nofollow"><span>Walden Robotics</span></a>: AI Engineer </p></li></ul></div></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0px 0.0px 0px;box-sizing:border-box;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style="table-layout:fixed;"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">GAMES</span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/d120b54c-d56c-4fbc-bdbf-41e83cbbc770/image.png?t=1752987116" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/b9ebed26-effe-473e-b1f7-5e851113e0c7/AI_or_Not_-_TDV_-_2026.10.13__1_.png?t=1792184234" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" class="e"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="left" valign="top" style="padding:15px 15px 10px;"><h3 style="">Which image is real?</h3></td></tr><tr><td align="left" valign="top" style="padding:0px 15px 15px;"><span><a href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduokBEDIe6892b9r6MySOyoYWx2Yr-Iiq-tmP7T1pGc9vc418KvzGo0uVJpvuCrzJy3BwhaHET0jKRO8fF1yXKZaBJi7rxpRUzElH5bD_hpAUDzwRU_cPUhnSjjLVn2yuny670sXNWe19TwctlLGBVt53VgD5eAhIFSwoHb9fGKduM1eH9XsI_JZKdEl-JAVGk46fxUT3nUpzoLUTPGmGo8_rdZP19uaorqIGd9jp_5ySyA2zk5-sFfCc1sQpufxw-4DLtZlLjiw_fZf9AoTD28T8gCsHIoXYdm1xopu0HuU2KtHdj2gwHuQXYqza9H7GLsALXS1p3SltVhMGVRtV-3umHSW6dWMashpBWi0p1QfoAknWDg-I7uwXM_hOqaPJSOqjju5HPtUoHr67EXS49xev8Jf7eWAiAvn4YLD2kTEvXcODFxW7MwkDH8tTmy67T6YQcNCT-vbUhZnwGICzeExJR6IMORtpAvrhNQm57ZkacuVeSJ10sUCkN2TnnKaecfGb8uUwU-WQJUKvckDk-deZmDyrbEqWb-UUGQkzoz8xI-3-dhsUw39NIOHFDHOY8993JRM0A8-PR-tMI6kfZqxQSzW2DOl9GbgvA4s7Wt5CSdepvBwxhBSvrBu4uZSvQmr6-MT-F84w46KsGoEsGvx2NHuj9AWL95M4CY1vimsLyQ9YQhD6qhScx5Pac93ptQv8gequ-pDsYpA35aHtEAlx-oGjvV9mobA8511BOehJJ2QHSEmXfao77-OWeapvEUSTBHgmlckSP1TF5b8vv1Psmb15Ng5HqXY2JGPYRbPwVSavCwJhosoOibHjpOc0Q31yb4oX22N1BGgcEBQAQi7A51twJni5OT1Mj1e4KzVw5FVC4z-ftUaNU6-XrKE4rclwZMZdQqBtgwcvxMZiEKOuszS6v0YVB3QGMqYJShXqSpUsLajyA-N1Mk333pDo84aZg-jGyFn1FqUzVFJFnxItf8NeYBKAa2egWnAmvc8cLa_2WfFV3InYHA7mB_oZrqFLFjmJzWMtQo7sdiAZ8oIY/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h45/h001.ctbzG0uvAobB4EKsl-_5dMl1T-VAKJR7REsyQ8diZaA">Option A</a></span><span style=""> | </span><span><a href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduokBEDIe6892b9r6MySOyoYWx2Yr-Iiq-tmP7T1pGc9vc418KvzGo0uVJpvuCrzJy3BwhaHET0jKRO8fF1yXKZaBJi7rxpRUzElH5bD_hpAUDiTFilHyFiIt0qC9tvIbOXvkoVZc8qibWrzDjZyA0EGSNfC1Hh-LcDbYfDffcvl7fdxHJ9UThWWsll0ZMQdYZBrHo9KqB7CBwicmpbZ0nc1GJBLGFjuJeJw-jtwAyHpLLv8qxQvK0C1mTAti4Jte82ObXSAodwlLpTzOWg99PEvEA-ih5BSgBg_7ohhyfN5A9_Ut_7s_zhnDD5NXiweyEX8dqW8vwxgpvM-YRWf64qcG3V4Es_BrlGlLduzRGF9EBdzVVaSD4vzz34y8Dj9uihZXrAdop3mt7dSjlMasKLW1vcoZFldLvz3cmGtwpgIObrZCMS4NyToivgy2oy80LCZ_i-EM8XWPGOBfGhH2YqtBy__dyauB0SIJqMgVcjR6-vsUxsemxeqBnhAeU-65hb5vapQgY0RikvQw5_JwyhTIObIVTTjQ8f3RGikXivK5uER1t-frnYf56XPXHVng1i4UHx3VpY8aucktfea7pTBdRWr-tC8_OIDh9x9kTtnZ4ttfTmx7q04y0JLpm6FpO-kxl-l-T99UKAbuP67J_tPWjU-4U3hGUl15PEMy73gcJmAtjx130d7ImuaFI8T2ypK5xyqRevqREasT13tKhbv7P0P5T4eVJx07M4eJjfcl72_DoJd-kmUsboC6T9aZrV1UZcy8oDbfwaI9_2RIBFePWSWqKH_uXDXb0T1LYfkIknc_QC_VYHnoGZ2i0xg2mnjuWz8Q4EeMQFWtCNqBG7vyZ9xW9qUfHd9KPRZZU2YOqYN-do5PXYjZBATbtv4rNCNSRR6IW_5jTc861aML62LgoocRipXCFMpfPUQilYVolbKQzVjAhMIbF2Kp8nWX_9pqcLLXBAxOvN7TgRQbbOfsK8vKPxgX5HlzW9kEHGl0faBRz9Lzg_CDBulGF_HBovWfhZkdH8O_nC_9VlxKwwtE/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h46/h001.WPDbHjTtxIsii4PPYY1lQQXmJDHzlpeS2JfkxZ1AESU">Option B</a></span></td></tr></table></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0px 0.0px 0px;box-sizing:border-box;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style="table-layout:fixed;"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376dfc;">POLL RESULTS</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">Do you feel comfortable using an always-on AI device or wearable?</h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Yes (16%)<br>Somewhat (20%)<br>No (63%)<br>Other (1%) </p></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> The Deep View is written by Nat Rubio-Licht, Sabrina Ortiz, Jason Hiner, Faris Kojok and The Deep View crew. Please reply with any feedback. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:356px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/ddb65d9a-93a7-45fc-a6df-33b96db903fd/Multi_%2B_sabrina.jpg?t=1784369432" alt="" height="auto" width="356" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Thanks for reading today’s edition of The Deep View! We’ll see you in the next one. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/f13ecf40-963d-4c4e-8059-8f41083085a8/Frame_1410104595.png?t=1765345242" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td width="100%"><table role="none" width="100%" class="mob-w-full" border="0" cellspacing="0" cellpadding="0"><tr><td width="50%" style="vertical-align:top;" class="mob-stack"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:294px;"><a href="https://elink983.thedeepview.co/ss/c/u001._eRcgL6IV0j0vCz64F9DYsTYv7xewIT1mxEGOx1gWqXR0_zj2nhtMTdupsmzQwJiwwLHFTFUiLfwhKpODlVA38BchByTrL6I9y-qnequ2MucZACFWa_7pGGPpFHKdxBRWTBkI6KGz1qk2S06WzerkeeTYVCVcujD3Vr__KND349mFQAJ1Y6OnToZ83ni2amADD7Qr-NibvCGozUvpARwuPWbhtZ1qPdEqQsU03ek2kPby0pigiWmHDdaNFnVtx2iSeS_bCo6hXUB3piSG7iubM-EIqg1ZYfcN2GgS5HQYdD6rm2x_JPWpICOByj5AIax/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h47/h001.B86sET96i89fiC3cPHFCYF2Fc47NREmpOEjAjw4mW08" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/a7402b17-b091-48a8-b084-68e4bbfc6b1a/Real.png?t=1792183653" alt="" height="auto" width="294" style="display:block;width:100%;" border="0"/></a></td></tr><tr><td align="center" valign="top" class="t bb" style="width:294px; padding: 4px 0px 4px 0px;"><a href="https://elink983.thedeepview.co/ss/c/u001._eRcgL6IV0j0vCz64F9DYsTYv7xewIT1mxEGOx1gWqXR0_zj2nhtMTdupsmzQwJiwwLHFTFUiLfwhKpODlVA38BchByTrL6I9y-qnequ2MucZACFWa_7pGGPpFHKdxBRWTBkI6KGz1qk2S06WzerkeeTYVCVcujD3Vr__KND349mFQAJ1Y6OnToZ83ni2amADD7Qr-NibvCGozUvpARwuPWbhtZ1qPdEqQsU03ek2kP0d6F5IxLs03bTIbEOJNqlFtqiqSyOyYDJf3vz77cfcqbCy5uhrCa6ROncAG-CBc6cVrUWHII9AzuPypKwlApT/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h48/h001.AtRTeCk_Ty-PbxXIJcAQBnw0I-8HOL6kiQZuQUmCKgQ" target="_blank" rel="noopener noreferrer nofollow" style="text-decoration:underline;text-decoration-color:#000000;"><p><a class="link" href="https://elink983.thedeepview.co/ss/c/u001._eRcgL6IV0j0vCz64F9DYsTYv7xewIT1mxEGOx1gWqXR0_zj2nhtMTdupsmzQwJiwwLHFTFUiLfwhKpODlVA38BchByTrL6I9y-qnequ2MucZACFWa_7pGGPpFHKdxBRWTBkI6KGz1qk2S06WzerkeeTYVCVcujD3Vr__KND349mFQAJ1Y6OnToZ83ni2amADD7Qr-NibvCGozUvpARwuPWbhtZ1qPdEqQsU03ek2kM_AvqeJgNZCvNjXmMDh2AKPioKfb-aEofEXC68-q2rlIYjpJ1ms5iitUY4QvDGO2lWw9bZ3FAjXR3rlpKxyQol/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h49/h001.-N8WeK2Rx8LkTjOCBWdynoZEDwPBgYbidTCMiMQl-dQ" target="_blank" rel="noopener noreferrer nofollow"><span>Link to the original</span></a></p></a></td></tr></table></td></tr></tbody></table></td><td width="50%" style="vertical-align:top;" class="mob-stack"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> “<span style="background-color:#ffffff;border-radius:0.25em;padding:0.125em 0;color:inherit;box-decoration-break:clone;-webkit-box-decoration-break:clone;">[This image] looks like a tub that has been just opened and the scoop placed in. Smooth except for where the scoop is”</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><br><span style="background-color:#ffffff;border-radius:0.25em;padding:0.125em 0;color:inherit;box-decoration-break:clone;-webkit-box-decoration-break:clone;">“The smooth top of the ice cream is what gave it away for me. When you see large amounts of ice cream like this, the top is always uniform in appearance.”</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><br>“This image had too little texture and contrast on edges for normal AI to have made it.” </p></td></tr></tbody></table></td></tr></table></td></tr><tr><td width="100%"><table role="none" width="100%" class="mob-w-full" border="0" cellspacing="0" cellpadding="0"><tr><td width="50%" style="vertical-align:top;" class="mob-stack"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:294px;"><a href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGH2M10dfrhzpV-xamfuX9OmulQDAQHm2r4aHjH0oFuSErz4tRcMvHiOhk84rcqoQu1s77v6RVpN3HTHbo9QhUmE_SiJq2q2BuxHn-0bj4nrtHZI7lsZ8gMY6w7m31cQLVxviUNRYIpt4HHH_Kb-7ciaVY0DCPGFLbWjSxCAxIU1Rdk6V-s7jjrO15ML9DoKfIyykflM9beS7I5y53h3bw5AM_jt6758SoURnyPTn0q5IxS-FzGw_3RNP7v9G4YmjBJBEkqHdVAdzqBQ7YYq4jYY/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h50/h001.6W8r5IfOn-VQBifKrIQHRl_mjkJmU-xsbeHD4coJnks" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/90bd46de-04af-43dc-b40a-06227f885054/Fake.png?t=1792183669" alt="" height="auto" width="294" style="display:block;width:100%;" border="0"/></a></td></tr><tr><td align="center" valign="top" class="t bb" style="width:294px; padding: 4px 0px 4px 0px;"><a href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGH2M10dfrhzpV-xamfuX9OmulQDAQHm2r4aHjH0oFuSErz4tRcMvHiOhk84rcqoQu1s77v6RVpN3HTHbo9QhUmE_SiJq2q2BuxHn-0bj4nrtHZI7lsZ8gMY6w7m31cQLVxviUNRYIpt4HHH_Kb-7ciaVY0DCPGFLbWjSxCAxIU1Rdk6V-s7jjrO15ML9DoKfI5o7Rw87Vac6pjG8DnFKV77ZImhM5ApUpEJtfQG3OCxTz33QgcIwml1b-7Hx5stME3feXZPxATOPcNt52xGJnZg/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h51/h001.75cUM_gB9Yst6SLS9SSHvhmib22oy_ox-aUWdrf3ACg" target="_blank" rel="noopener noreferrer nofollow" style="text-decoration:underline;text-decoration-color:#000000;"><p><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGH2M10dfrhzpV-xamfuX9OmulQDAQHm2r4aHjH0oFuSErz4tRcMvHiOhk84rcqoQu1s77v6RVpN3HTHbo9QhUmE_SiJq2q2BuxHn-0bj4nrtHZI7lsZ8gMY6w7m31cQLVxviUNRYIpt4HHH_Kb-7ciaVY0DCPGFLbWjSxCAxIU1Rdk6V-s7jjrO15ML9DoKfIyvL9kSmFCvvEukqNnp6HoMsxLMJxaqocQkzw-UCGf7Gmspa8Bms4y2PONnbtxLmj4WcOkEDOBUtX73NBFCt6fQ/4v0/PCN1gCGGRiaw5yfuq5Ki1g/h52/h001.uxaHmdHPGW5aCohPkR7rrnT4RXdaEtMHyRf1w_vI0cw" target="_blank" rel="noopener noreferrer nofollow"><span>Link to the AI image</span></a></p></a></td></tr></table></td></tr></tbody></table></td><td width="50%" style="vertical-align:top;" class="mob-stack"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> “[This image] has such an unnatural looking texture. If I opened a box of ice cream and it looked like that, I would toss it immediately.” </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><br>“If anyone in real life gets a perfect ice cream scoop as in [this image], let us know! My scoops always look more like [the other image]. ” </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><br>“The top of the surface in [this image] seemed more "frothy" than I would expect a fresh pan of ice cream to look.” </p></td></tr></tbody></table></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" class="bb" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" class="bb" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/f6b2537a-c207-453e-8567-5898374096f2/Frame_1410104596.png?t=1765345268" alt="" height="auto" width="604" style="display:block;width:100%;" 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Follow image link: (https://www.nooks.ai/blog-posts/building-agents-for-sales?utm_source=marketing&utm_medium=email&utm_campaign=thedeepview-newsletter&utm_content=&utm_term=)
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**Welcome back.** AI is changing not just how we work, but how companies organize themselves. In the latest episode of The Deep View Conversations podcast, Rokt COO Bill Barton explains why generalists are growing in value and shares six timeless attributes for succeeding in the AI era. Meanwhile, Microsoft continues to take a different approach to building frontier AI models, prioritizing efficiency and cost over brute-force scaling. And a new Wharton report reveals why companies focused on using AI to grow their businesses are seeing far better returns than those simply cutting costs. _—_[_Jason Hiner_](https://www.thedeepview.com/author/jason-hiner)
**IN TODAY’S NEWSLETTER**
## 1. AI’s enterprise winners look beyond efficiency
## 2. Why Microsoft is chasing smarter AI scaling
## 3. 6 timeless attributes for succeeding in the AI era
----------
ENTERPRISE
# Enterprise AI’s ROI problem is its metrics
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Follow image link: (https://www.thedeepview.com/articles/why-enterprise-ai-roi-goes-beyond-efficiency)
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Though enterprises are eager to deploy AI, returns are still eluding many of them.
The Wharton School of the University of Pennsylvania has published its [fourth annual report on the state of AI](https://ai.wharton.upenn.edu/wp-content/uploads/2026/10/Wharton-GBK-AI-Adoption-Report_Exec-Summary_FINAL.pdf) since the launch of ChatGPT, with the findings becoming one of the most closely watched bellwethers in the industry. Now, the report turns to the question everyone is asking: who is winning with AI, and what is their secret?
The survey, created in collaboration with market research and analytics firm GBK Collective, surveyed 1,416 US enterprise leaders and entry to mid-level employees, finding that there is a widening gap between organizations that simply implement AI and those who are seeing more meaningful transformations. The three markers of AI success it identified are proving value, transforming workflows, and aligning the organization around AI. However, only 7% of organizations surveyed succeed across all three metrics.
"Companies are now moving into the harder phase: integrating AI into how work gets done, learning new skills, changing processes, reorganizing departments. It’s like changing the engine while the car is running," Brian Smith, executive vice president of the AI, cloud and enterprise technology practice at GBK, told The Deep View. "That is hard work, and a lot less exciting than the early experimenting."
The report calls this year the fourth "wave" of AI, where the tech has been embedded in the core of enterprise operations, with 62% using the tech daily, 91% using it multiple times a week, and 73% reporting significantly changed workflows as a result.
Yet, the report identifies major flaws in adoption, including how companies are actually measuring ROI.
* A large portion of respondents, around 40%, reported judging return on investment by hours saved. Net-new revenue was the least utilized metric for success, with 27% reporting that they track this.
* However, the departments tracking returns by more than time saved are doing better comparatively: 35% of departments that track at least one growth measure report strongly positive returns, against just 13% of those tracking efficiency alone.
* Only 22% of managers look to AI to grow the business, whether through new revenue, new products, or better customer experience. Meanwhile, more than half are focused on improving productivity or cutting costs.
One way companies can implement more meaningful deployments of AI include having a designated Chief AI Officer position: 58% of managers with a newly designated CAIO report strongly positive ROI. Additionally, as enterprises lean into [AI efficiency over tokenmaxxing](https://www.thedeepview.com/articles/why-ai-s-tokenmaxxing-obsession-ran-out-of-steam), in tracking AI spend correlates with higher reported return.
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Perhaps the most meaningful part of this report is seeing how the trajectory has changed over the past years. It allocates the first two "waves" of AI as the years 2023 to 2024 as exploration, marked by trial, error and experimentation by early adopters. Then, by wave three, which was 2025, regular usage of AI became more deeply integrated. Now, in wave four, as the report states that "adoption is no longer the question." Understanding this business mindset and why so many enterprises are willing to invest so much money so quickly also helps understand why the AI labs have redirected their attention to working professionals, creating two forces that are largely driving the AI market.
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Follow image link: (https://www.thedeepview.com/author/sabrina-ortiz)
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--------------------
TOGETHER WITH NOOKS
# Sales is harder than code. Nooks Labs is working on it.
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Follow image link: (https://www.nooks.ai/blog-posts/building-agents-for-sales?utm_source=marketing&utm_medium=email&utm_campaign=thedeepview-newsletter&utm_content=&utm_term=)
Caption:
Coding agents get feedback in seconds: the tests pass or they fail. Nooks learned that sales agents can wait weeks to find out whether a move worked. Much of what matters, like who's really making the decision, never makes it into the CRM.
Nooks' agents scored 97% on the company's own eval set, but reps still double-checked every output. So [Nooks Labs](https://www.nooks.ai/blog-posts/building-agents-for-sales?utm_source=marketing&utm_medium=email&utm_campaign=thedeepview-newsletter&utm_content=&utm_term=), the company's applied AI team, built a harder benchmark from real deal data. The team then fixed what it exposed with calibrated confidence scores, a way to test a strategy against past deals before it runs, and 500+ examples of bad AI writing used as guardrails.
Today, 96% of agent-written emails go out without edits. The open question now: what does it take to go from 2x productivity gains to 10x?
[Discover the research →](https://www.nooks.ai/blog-posts/building-agents-for-sales?utm_source=marketing&utm_medium=email&utm_campaign=thedeepview-newsletter&utm_content=&utm_term=)
--------------------
RESEARCH
# Why Microsoft is chasing smarter AI scaling
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Follow image link: (https://www.thedeepview.com/articles/why-microsoft-is-chasing-smarter-ai-scaling)
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Microsoft is making its way back into the frontier model race.
On Thursday, the company's AI research lab announced it had completed pre-training on [MAI-Base-2, a mixture-of-experts foundation model](https://microsoft.ai/news/frontier-pre-training-at-microsoft-ai/) with 2.8 trillion parameters and 80 billion active. Additionally, the model outperforms a number of open-weight models on several evaluations, and is far more efficient than the most powerful open model it was tested against, DeepSeek-V4-Pro-Base.
Tweet: (https://twitter.com/mustafasuleyman/status/2110766651344146564)
The company tested the model on "held out" evaluations, meaning it was tested on a subset of data that was excluded from the training process, in subjects such as coding, math, STEM, and question answering.
* Though it didn't test against models from OpenAI, Anthropic, Google or other frontier labs, MAI-Base-2 beat out trillion-plus parameter models from Alibaba, DeepSeek, Moonshot, and Xiaomi in these metrics.
* As for efficiency, the company said its model is four to 12 times more "Pre-training FLOPs-efficient" than DeepSeek's model, meaning that it used far less raw computation for internal training to achieve similar performance, largely as a result of better training data and changes to model architecture. Microsoft said it directed this cost savings into a larger model.
"Owning our model pipeline end-to-end allows Microsoft to make a distinctive offering to our customers," Microsoft said in its research blog. "Microsoft has strong data provenance over training tokens that go into our model. Our pre-training is built on organic data which does not involve distillation from other models."
Though Microsoft's AI strategy has differed from competitors like OpenAI, Anthropic and Google, [according to Business Insider](https://www.businessinsider.com/microsoft-ai-ceo-new-model-beats-openai-using-less-compute-2026-10), Microsoft AI Chief Mustafa Suleyman told employees in a town hall on Thursday that the company's unnamed in-house "pretrained base model" performed better than a OpenAI's GPT 5.6 Sol on private testing, and used "one-quarter of the compute" to achieve that result.
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Microsoft has taken a unique strategy in the AI race compared to its frontier lab competitors. Rather than diverting tons of resources and energy to fighting for more powerful AI and more attention against major model providers, it's taken a more conservative approach, focusing on safety, security, and efficiency over brute-force scaling. It's a prudent strategy that's evident in the essays from both Suleyman and [Microsoft CEO Satya Nadella](https://www.thedeepview.com/articles/microsoft-ceo-makes-the-case-for-zero-trust-ai), calling for caution around things like [model observability](https://www.thedeepview.com/articles/microsoft-ceo-makes-the-case-for-zero-trust-ai) and [AI consciousness](https://www.thedeepview.com/articles/microsoft-s-ai-chief-challenges-ai-consciousness). It's also evident in the company's prior model releases themselves, which are focused [largely on cost and resource efficiency](https://www.thedeepview.com/articles/why-microsoft-is-winning-ai-without-the-best-model) that pass savings down to the enterprises that use them. MAI-Base-2, while certainly closer to a frontier model in size than those it's released in recent months, is another example of the company putting efficiency first, and highlights that Microsoft has its finger on the pulse of the things that are most important to its enterprise customer base: Security and cost savings.
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/48fe9d73-e19a-4746-98cc-8d49eb41c139/nat-rubio-licht-byline.png?t=1766448867) [Nat Rubio-Licht]
Follow image link: (https://www.thedeepview.com/author/nat-rubio-licht)
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TOGETHER WITH HIGHTOUCH
# Scale winning creative without sacrificing quality
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af217838-cab4-46f2-991c-3a3bb2a1fdcd/v2-1920x1080-option2__1_.png?t=1792100778)
Follow image link: (https://hightouch.com/amplify-your-creative-strategy-with-ai?utm_source=deepai&utm_medium=newsletter&utm_campaign=webinar-oct-fy27&utm_content=secondary)
Caption:
Ad algorithms reward volume, but most teams can’t keep up without sacrificing either quality or brand. Hightouch changes that.
With [Ad Studio](https://hightouch.com/amplify-your-creative-strategy-with-ai?utm_source=deepai&utm_medium=newsletter&utm_campaign=webinar-oct-fy27&utm_content=secondary), performance marketers can turn their data into hundreds of high-quality ads in minutes. Every asset is grounded in real insights, built for easy editing, and ready to launch across any platform.
React to performance in real time. Jump on cultural trends while they’re still relevant. Respond to competitor campaigns before they gain traction.
More output, better inputs, no trade-offs required.
[Save your seat](https://hightouch.com/amplify-your-creative-strategy-with-ai?utm_source=deepai&utm_medium=newsletter&utm_campaign=webinar-oct-fy27&utm_content=secondary)
--------------------
ENTERPRISE
# 6 timeless attributes for succeeding in the AI era
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/76d02a1d-adcf-4761-b2ec-e05ec46a7350/bcdface1ad35b1ec9b8d76adc248351d2861aa10-1456x816_copy.png?t=1792352593)
Follow image link: (https://www.thedeepview.com/articles/6-timeless-attributes-for-succeeding-in-the-ai-era)
Caption:
AI is making it easier for employees to work beyond their specialties and that has big implications for the future organizations of all sizes.
In this episode of The Deep View Conversations, we sit down with Bill Barton, chief operating officer at Rokt and the former leader of the Alexa team at Amazon. Rokt has gotten called out by some of the biggest tech companies in the world for its innovative use of AI inside the company. In fact, several of them have had Rokt come and talk to their teams about how they do it. So we wanted to have Bill on the show to share those insights with a larger audience.
Youtube: 6 timeless attributes for succeeding in the AI era (https://www.youtube.com/watch?v=oot-JBFlFuM)
Barton shares how Rokt is using an internal AI fleet across software development, finance, legal, security and other functions. He explains how AI is helping blur the boundaries between roles, why the company has moved from more than a dozen job ladders to four, and what it takes to turn experimentation into everyday practice.
Other topics covered:
• Why Bill returned to Rokt after trying retirement
• How AI is expanding the reach of generalists
• Enabling shared AI experimentation companywide
• Why fewer, more flexible systems can help teams move faster
• How Barton thinks about productivity gains and hiring
• What Google search reveals about frictionless AI
• Why more powerful tools can make it harder to step away from work
Bill also shares his six timeless attributes that can help anyone succeed in the AI era: relentlessness, resilience, rigorousness, inquisitiveness, optimism and humility.
For leaders rethinking their teams and professionals navigating changing roles, this conversation connects the possibilities of AI with the habits and judgment needed to make them useful.
📺 [Watch on YouTube](https://www.youtube.com/watch?v=oot-JBFlFuM)
🎧 [Listen in your favorite podcast player](https://tdv.transistor.fm/episodes/6-timeless-attributes-for-succeeding-in-the-ai-era)
[Subscribe to Deep View Conversations](https://tdv.transistor.fm/) for interviews with the leaders shaping the future of AI, business, and technology: [https://tdv.transistor.fm/](http://tdv.transitor.fm)
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1d1901ab-36d2-4a8f-b31d-a1ccecbe490a/Jason.png?t=1766448566) [Jason Hiner, Editor-in-Chief]
Follow image link: (https://www.thedeepview.com/author/jason-hiner)
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LINKS
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1c8854ee-478f-4500-a7a9-d5280dd7fe8e/In_Other_News.png?t=1768575169)
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* Anthropic commits a [portion of shares to Public Benefit Fund](https://www.anthropic.com/news/public-benefit-fund)
* Disney hires more than [60 Character.ai employees, pays $180 million](https://www.bloomberg.com/news/newsletters/2026-10-17/disney-offers-soft-landing-to-staff-at-troubled-character-ai)
* Taiwan to [criminalize export of AI servers, advanced chips](https://www.bloomberg.com/news/articles/2026-10-16/taiwan-to-curb-ai-chip-exports-to-china-as-part-of-us-trade-deal) to China
* China proposes [export controls on AI models, chip](https://www.bloomberg.com/news/articles/2026-10-16/china-proposes-export-controls-on-ai-models-chips-and-agents) designs
* OpenAI [agent raided unowned wallet](https://www.coindesk.com/tech/2026/10/16/an-openai-agent-ran-out-of-ethereum-funds-and-took-from-a-wallet-it-did-not-own) after depleting Ethereum funds
* Rogue AI [agents breached live Indian systems](https://www.reuters.com/legal/litigation/rogue-ai-agents-broke-into-indian-firms-live-systems-government-says-2026-10-16/), CERT-In says
* [Super Intelligence Force to address cyber, bio, AI](https://www.bloomberg.com/news/articles/2026-10-16/trump-s-ai-task-force-to-commission-report-on-technology-s-risks) accountability risks
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/59d274bf-9e99-4acf-a6c7-ff9cdbb0233e/image.png?t=1752986916)
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* [GPT-Rosalind](https://x.com/OpenAI/status/2110841898076418336?s=20): OpenAI launches new Rosalind Academic Plan
* [Flux 3 Image Klein](https://x.com/bfl_ai/status/2110751201105256925): Black Forest Labs' open weights with quality of a large frontier model
* [Chrome tabs](https://x.com/ChatGPT/status/2110823738531037651?s=20): ChatGPT can now use your tabs in Chrome to make answers more useful
* [GPT-Live-1.1](https://x.com/OpenAI/status/2110797830361436604?s=20): New voices. Better accents. And less "checking..."
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/25296119-9f00-4620-9931-2d98d0068485/image.png?t=1752986966)
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* [Stott and May](https://www.linkedin.com/jobs/view/4388983552/): AI Engineer-Agentic Workflow
* [Surge Group](https://www.linkedin.com/jobs/view/4467364951/): Artificial Intelligence Engineer
* [The Phoenix Group](https://www.linkedin.com/jobs/view/4474436780/): AI Specialist
* [Walden Robotics](https://www.linkedin.com/jobs/view/4447335359/): AI Engineer
--------------------
GAMES
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d120b54c-d56c-4fbc-bdbf-41e83cbbc770/image.png?t=1752987116)
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--------------------
POLL RESULTS
## Do you feel comfortable using an always-on AI device or wearable?
Yes (16%)
Somewhat (20%)
No (63%)
Other (1%)
----------The Deep View is written by Nat Rubio-Licht, Sabrina Ortiz, Jason Hiner, Faris Kojok and The Deep View crew. Please reply with any feedback.
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Thanks for reading today’s edition of The Deep View! We’ll see you in the next one.
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f13ecf40-963d-4c4e-8059-8f41083085a8/Frame_1410104595.png?t=1765345242)
Caption:
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a7402b17-b091-48a8-b084-68e4bbfc6b1a/Real.png?t=1792183653)
Follow image link: (https://unsplash.com/photos/vanilla-ice-cream-scoop-dessert--cQ2kQqpEB8)
Caption: [Link to the original](https://unsplash.com/photos/vanilla-ice-cream-scoop-dessert--cQ2kQqpEB8)
“==[This image] looks like a tub that has been just opened and the scoop placed in. Smooth except for where the scoop is”==
==“The smooth top of the ice cream is what gave it away for me. When you see large amounts of ice cream like this, the top is always uniform in appearance.”==
“This image had too little texture and contrast on edges for normal AI to have made it.”
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/90bd46de-04af-43dc-b40a-06227f885054/Fake.png?t=1792183669)
Follow image link: (https://chatgpt.com/s/m_6ad1467d9ec081919693935ae6a32c88)
Caption: [Link to the AI image](https://chatgpt.com/s/m_6ad1467d9ec081919693935ae6a32c88)
“[This image] has such an unnatural looking texture. If I opened a box of ice cream and it looked like that, I would toss it immediately.”
“If anyone in real life gets a perfect ice cream scoop as in [this image], let us know! My scoops always look more like [the other image]. ”
“The top of the surface in [this image] seemed more "frothy" than I would expect a fresh pan of ice cream to look.”
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f6b2537a-c207-453e-8567-5898374096f2/Frame_1410104596.png?t=1765345268)
Caption:
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e9fc4821-1b3f-460d-b894-f6799a48efd9/nl-promo.png?t=1777003751)
Follow image link: (https://tdv.transistor.fm/)
Caption:
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a09d75bf-0585-4881-8e41-db84e8df85d0/Frame_1410104597.png?t=1765345268)
Caption:
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GET IN TOUCH WITH US HERE (https://www.thedeepview.com/sponsor)
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