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From: "The Deep View" <newsletter@...
To: [email protected]
Date: Sun, 07 Jun 2026 11:34:54 GMT
Subject: ⚙️ How AI took over 40% of the top apps on iPhone

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</style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> Airbnb CTO Ahmad Al-Dahle argues AI shouldn&#39;t led to more time on devices &#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204; </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 10px 10px 10px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:1px 1px 0px 1px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFF;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="right" valign="top"><p> June 07, 2026 &nbsp; | &nbsp; <a data-read-online-tooltip="true" href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduokBEDIe6892b9r6MySOyoYUok7icqnSyzOZEiLhXA1aeP6RNuIkz5ZsI3AtnL7s3DBXg-aQnbjQgkaMkrw5WnXiMXguqIYH4fQyZcK3ikYKZBAjnRP_L00qVdS9iqGsEdw94N1SUaEUAAg9dKsFPBV0gwIj9KTIERXQ_AjChcJO7aigIF74JA3zxCoTtPTcnjHz2vROxdC2cx4lrOt1QgQDQVtTCMw3MHclL5U6tSZY3wB1fy7j6DKIBh6HKbczB2ajh-33oRFhTs8qamuyjPBu-LzqsHRnkVG8wvcJdrA32Qk4Mu0x_Z5zZH-3ZVNsKz74PA_nC0k913h2_mF_d_LzjTQ63ufSdWNqCUFb-rdta5r610MbljVYnQscVan6FtWQHrqKaBDYhVYtlUBIvfk2MH-C6lCCdVaRUHu8JR3wmyGznvxk5Tf8QrJFs41s2SkZTQsCpUPs_UVzoMjF3UkN-Sw_SNA0YEHVEgY3b4l_oWCHTGYxYZid0wLFv__ssJhMjrJsNzj1yF2eqIw6FPnu9pR-lF3VZKRe-XoIW5ry0dcBZbj9j7eVWtYB94nm-T5DD_uCXuxemM7O5khkpbaVeU14PrtZoz6ObUlP26USr2LEQysClxR6LUtOeAnCj-kncm5-5mhfyCmuTs8CDIBKsrAXh-MoTlLanDCYEZr6bQFhZUQxe0dbJAL89Q7ZNY5dBFHWUruTAKuDCh5RCQYYhROhe_wWa5hkPhqN-bUw-k-5PQA-Ln9RoNOaMgKtddXp2niZ0CucBF9usBlbrBu8/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h0/h001.94grxdo8QMNXWuknbKntpHguBthFx7TTyE0cvqft1kA">Read online</a></p></td></tr><tr><td style="line-height:0;"><div data-open-tracking="true"> <img src="https://elink983.thedeepview.co/ss/o/u001.8UYYf-fpC5t510J3InhYHg/4ra/SRj9zqPVTHS1OrnCyOb6rQ/ho.gif" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;"/> </div></td></tr></table></div></td></tr><tr id="content-blocks"><td class="email-card-body" align="center" valign="top" style="padding-bottom:15px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/97df9ee2-3947-4185-a049-a585cc2f260e/BANNER__6_.jpg?t=1780803280" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:325px;"><a href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGNY0Fhr91CWlTnwx18O-61N7pfhuJQGioHMpYGOfJNMYX0AmufMH9Im5h8nkuWwzHZIpgkCmhnZRCjxha-XB2zoZYLUUBYEK4JBLiBksjeraE41hOPR-iDGfXMXohbJuzskLFppH0kaEsbhPkL5VnVTnKNA3KMTDn5SSNH024GZ8jdtCwbziPgPq0ykY6t9u9M1C2Hxny7r8ZpGBgiJfmB_OLD3nJHqfbEqb45qWs9Ey/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h1/h001.PKlwi62mZPDwwBtJjPxyHoYobNFA-EWluOpvx0VUg-U" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c81480c8-25c3-44ad-bc10-b47cd436af39/Together_W_Coder.png?t=1780604896" alt="" height="auto" width="325" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="font-weight:700;"><b>Welcome back.</b></span> Apple’s App Store numbers show how quickly AI is driving faster growth and real spending, with AI-powered titles now making up more than 40% of the top 100 apps. In the enterprise, Microsoft and Snowflake both made a strong case at their flagship conferences that trust and simplicity will decide how widely agents get adopted. And in our latest Deep View Conversations episode, Airbnb CTO Ahmad Al-Dahle makes a deeper point: The goal of AI shouldn’t be spending even more time on devices, but enabling stronger human connections. <i>—</i><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFhr1A_BEAEp8cdvWudcCyss9zA-ck9db_DlffwGgC6GkvgY4ddaq81wTLdw5-Rvc-LKogiay9cxE_pXnVW6unCRFHIoAQXJl7SUNdLQ3r6TgWqVapBpTlX5i4-yOeFflbi1qwLkPVNkpGytYiTkhzRr2_HcjvcT59riLkzIgiBsjg5Pi0iDKM4NV0Fs4GdhgC9WxoeVfW2TmtKRo1QaP6aWw4XQoFjYI044FdFOBC5Aw/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h2/h001.exh5YP_Jdd1Va1XvjkM3ZmgCCxBFXMTs0igGVSNzJr0" target="_blank" rel="noopener noreferrer nofollow"><span><i>Jason Hiner</i></span></a></p></td></tr><tr><td id="in-todays-newsletter" class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><b>IN TODAY’S NEWSLETTER</b></p></td></tr><tr><td id="1-a-is-real-question-isnt-whether-a" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;"><span style="color:#376DFC;">1.</span> AI&#39;s real question isn&#39;t whether AGI arrives</h2></td></tr><tr><td id="2-trust-and-simplicity-are-the-real" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;"><span style="color:#376DFC;">2.</span> Trust and simplicity are the real AI battlefields</h2></td></tr><tr><td id="3-how-ai-took-over-40-of-the-top-ap" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;"><span style="color:#376DFC;">3.</span> How AI took over 40% of the top apps on iPhone</h2></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> &nbsp; </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">CULTURE</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">AI&#39;s real question isn&#39;t whether AGI arrives</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQEbLK5GEk8IlKCj9DMYcu8cwGZPWHAHi8ys6Q2X1UjCBs_BbDPtkv8EmBwWDsxdZnvaD6PJna46Sor3cdMnIdFoGzXAR_oL09Ze5DMh6WXGefSRe3T0Qyn7QSPKDBVdSZoQra2_jtVOdh22WUL-K8pQ3QeCYWgibym157Z7pFum0nZ8ZLwhl2iwIprnvVXmyBGlj6Lf4XwHrOa_qJ-y58w4dn_9pFGgurI1KaHPXLe_rtszsDv9zNeI51VzX3jd-lg20gq6dDovGgLRkd6PJLQW/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h3/h001.x5Uk9jqMX2BXkGrJbIgqrtqrNksk9ZmUORuRpRhehvM" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b0281d30-73ac-4943-949d-7f5d95ce08d3/tdv-when-agi-arrives.png?t=1780789130" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Ahmad Al-Dahle has been at the center of some of the biggest technology and societal shifts of the past two decades. He helped develop the early iPhone at Apple, spearheaded the open-source Llama models at Meta to help decentralize AI power and influence, and now serves as CTO of Airbnb, where he&#39;s using AI to help people spend more time in the real world. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> In this episode of The Deep View Conversations, we sat down with Ahmad to discuss Airbnb&#39;s vision for AI, why he believes AGI is coming, how AI agents are revolutionizing executive workflows, and why technology should ultimately help people spend less time with technology and more time having human experiences. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Topics covered include: </p></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Why Ahmad left Apple after over 15 years </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> How Airbnb is using AI to reimagine travel and drive more meaningful connections </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> The future of open-source AI and the impact of Llama </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Why Ahmad believes AGI is inevitable and what comes next </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> How AI agents are transforming leadership and productivity </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Lessons from working with Steve Jobs, Mark Zuckerberg, and Brian Chesky </p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> If you&#39;re a leader, AI builder, entrepreneur, investor, or anyone trying to understand where AI is headed beyond the hype, you don&#39;t want to miss this episode. Ahmad&#39;s insights on AGI, open models, AI agents, and the future of human connection make this one of the most thoughtful discussions we&#39;ve had on the show. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> 📺 <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeLJZxZnmr2LyGKHSrQc-oApAEzXCb_OqS2zGemIngIfj7v6xoa_uqzhbJ9_PIrmbaBM2zJ9veh5PPFpTieyUMBVvldJyCz2Q_-Zcn_Ql3u27vv3pwhc7DSTvC3H6CXqaj9erWtnYzpe-u9zuepkghN3NXUHCJpDy0lt494ZdkuEhaL6-ZVs6MEwQwoa5zUCZRLF1h0iHt9tElRhtvfUxV8qjDQfFYBM0hEVAhLvEWGKWBcrFJy2YjIXuxTzMlAqRJA/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h4/h001.aE6ak8WpM3olleOCRA0aG9DG0Un6AmxNX4O2SvrOzVg" target="_blank" rel="noopener noreferrer nofollow"><span>Watch on YouTube</span></a><br>🎧 <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.5sXVVvymMF6ZsL5-zBaSfGJy3c0bZNZM8i0gD27Frg2HWhvMu7u0iNizKe9OVeUOPzX0iv2vfKu9bTAnTFFVgkhMLS-xC9W28Vh2EXZhi19YavZbgB2rTYB4hb-6RWNFP0Ux-qVPEAGInS_zcOcWhCA7AxKl8OxbtnOJBWwECB5ZsyC3w4xnALXq2-ba835_hks7cMqtGCy04A9osIV6rBDHrhXtUZwqRBc3GbQoCP9cOQ-lq-sYuIny97VSaRRUiTHXdbjghFFTTtyEiVYiD_4tL3cZDh5NOZhTY302ujjlyTKqGEM-UVyPExkyNj_aKgE1_RNql4NCw9OGTMCnyg/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h5/h001.DvqY_ukrNbN40hTNC4yyDB7VXjm2tZIGg9F15DrGL84" target="_blank" rel="noopener noreferrer nofollow"><span>Listen in your favorite podcast player</span></a></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.5sXVVvymMF6ZsL5-zBaSfGJy3c0bZNZM8i0gD27Frg072kFiqWiLO6zXXqWNHG3-KHeLB2KvWI3YCcZIoI0d8N-le1oL36245tRONfsRldwj93QO4AXjISHS8swT3Ev9xOLOLPJ4tU94ZUAMemWcNgYr9HjFIXRDt0dIymU5TQm7Dhk2F2vnA1AgxsvEL00Ux2Pvqnnk-m6FlNiPn0KicUtTKVx6wE9wJq7T5X8itLIH5YsoLk_vgoURQxZDXyEF/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h6/h001.5lRIBONdL8SpdWwAsop0cUEfpoWIuwhQ7ba87yoEAgw" target="_blank" rel="noopener noreferrer nofollow"><span>Subscribe to Deep View Conversations</span></a> for interviews with the leaders shaping the future of AI, business, and technology. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:232px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFhr1A_BEAEp8cdvWudcCyss9zA-ck9db_DlffwGgC6GkvgY4ddaq81wTLdw5-Rvc-LKogiay9cxE_pXnVW6unCRFHIoAQXJl7SUNdLQ3r6TgWqVapBpTlX5i4-yOeFflbi1qwLkPVNkpGytYiTkhzRr2_HcjvcT59riLkzIgiBsinb044z0mk7WwEEQDoIg2nKKMKhRy_9xXwit33JrzRMqb_W9Agqz4vXxK3L6Vmz8A/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h7/h001.rtD3-wjm4Z4tBMI7zj9P-Kv1RpzHNUZdiAh7oz0UTQk" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1d1901ab-36d2-4a8f-b31d-a1ccecbe490a/Jason.png?t=1766448566" alt="Jason Hiner, Editor-in-Chief" height="auto" width="232" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> &nbsp; </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> &nbsp; </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">TOGETHER WITH CODER</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">The Next Big Test Facing AI Coding Agents</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.bRyAZqbpnjflConTFuZ6leVklt5MafhkgO4oG7Te-GmthdV7JXHvyzKGbLfyv8OzKIk-REDvmdcJZ82f7RNaSGLNEa7-0u2qKCQU2OIytmwmXzuYSyX5Xa5XHsPGxZvJZ-nL4QmtFoXGs8JQFoVc0EtSW6SP3uyX1dM-2fG7peRL_qjIQ5TPicWhDOzBrX61KTxe5ytNHbLY2g_MG-zUZCSW0U3qj7Aj8WIFx-uFLIQL_WZzCAWc5073Wn66NcmZGwDAxcJXjay964yUR0GWyVYZW-2__n64CE4T6a52QTYaCTNpC4Z5h9SQ4WUJDhEBqdv2sj_dYkMgPwCrMZUxDNgFB9oV17koS_5RBtYPZaQ/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h8/h001.nM-SyJlBlOd5WGJE-Px9MGCM-PbCagn57R1NcnO_mUo" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4ccb0e1a-3623-4c94-bb15-7cb4965d4bd4/The_Deep_View_Weave_Intelligence.png?t=1780605030" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> By now, we all know the standard watch-outs when it comes to AI agents. Reliability, security, privacy, and the like are all real concerns for any company… but for those of us working in regulated industries (think financial services or government), these “watch outs” can quickly become <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.bRyAZqbpnjflConTFuZ6leVklt5MafhkgO4oG7Te-GmthdV7JXHvyzKGbLfyv8OzKIk-REDvmdcJZ82f7RNaSGLNEa7-0u2qKCQU2OIytmwmXzuYSyX5Xa5XHsPGxZvJZ-nL4QmtFoXGs8JQFoVc0EtSW6SP3uyX1dM-2fG7peRL_qjIQ5TPicWhDOzBrX61KTxe5ytNHbLY2g_MG-zUZCSW0U3qj7Aj8WIFx-uFLIQL_WZzCAWc5073Wn66NcmZGwDAxcJXjay964yUR0GWyVYZW-2__n64CE4T6a52QTb_UiGjEYEwR8MxoH9Xss4YHd3PN_UA2XV7xMd17eChLfRdPScdL4xqu7V5xzuLOY8/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h9/h001.wHfd8M6uSIsveAHbAJ_MQTecvmHpGlefDRgtuUSXL60" target="_blank" rel="noopener noreferrer nofollow"><span>massive issues</span></a> – and that’s no good.  </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Coder recognizes the scale of this problem, which is why they commissioned <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.bRyAZqbpnjflConTFuZ6leVklt5MafhkgO4oG7Te-GmthdV7JXHvyzKGbLfyv8OzKIk-REDvmdcJZ82f7RNaSGLNEa7-0u2qKCQU2OIytmwmXzuYSyX5Xa5XHsPGxZvJZ-nL4QmtFoXGs8JQFoVc0EtSW6SP3uyX1dM-2fG7peRL_qjIQ5TPicWhDOzBrX61KTxe5ytNHbLY2g_MG-zUZCSW0U3qj7Aj8WIFx-uFLIQL_WZzCAWc5073Wn66NcmZGwDAxcJXjay964yUR0GWyVYZW-2__n64CE4T6a52QTZGMHiim4trA1Z1Vk5GjKUJ5OliZY35RNPSt8SHREri4asZM4akIt8xliR7wAgI4-A/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h10/h001.XQsXXKis3dafRKaWqfBUuwpQF2Y0-PZrwmKTi5x89aA" target="_blank" rel="noopener noreferrer nofollow"><span>this new report from Weave Intelligence</span></a> to help us address it. Inside, you’ll find a complete breakdown of the requirements for AI coding agents in regulated industries, a practical framework for deploying these agents at scale while still maintaining security and compliance, and how to do it all while avoiding those dreaded operational bottlenecks.  </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.bRyAZqbpnjflConTFuZ6leVklt5MafhkgO4oG7Te-GmthdV7JXHvyzKGbLfyv8OzKIk-REDvmdcJZ82f7RNaSGLNEa7-0u2qKCQU2OIytmwmXzuYSyX5Xa5XHsPGxZvJZ-nL4QmtFoXGs8JQFoVc0EtSW6SP3uyX1dM-2fG7peRL_qjIQ5TPicWhDOzBrX61KTxe5ytNHbLY2g_MG-zUZCSW0U3qj7Aj8WIFx-uFLIQL_WZzCAWc5073Wn66NcmZGwDAxcJXjay964yUR0GWyVYZW-2__n64CE4T6a52QTbiF4RP0-ciQveKXVeGru23FG0s1IbprveBtDg0Ecm77b9qjyPHjNy8cNZAaG2sntc/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h11/h001.kGdbyW31uhHXDOmXkBP-i8tlFy2xkH6yeo_gB04sPMc" target="_blank" rel="noopener noreferrer nofollow"><span>Download the whole report for free right here.</span></a> Thanks, Coder! </p></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> &nbsp; </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="10.0px" style="line-height:1px;font-size:1px;height:10.0px;"> &nbsp; </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">GOVERNANCE</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">Trust and simplicity are the real AI battlefields</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQHlC3GTv9B4J6-_IjgF-eCt6v6Ajit0GqDB0dYAPue8XNn71YKy0GSEEx1RjLZNWSF6B4IuJzLlLkdYFPAGKBHifDyzlCUPHbmHibOzQ9-JmNTSmyn8paQhXerVwD3d999BmsH4zr1obHHJTQMPASAYqDhaDu8Ipcbqo-FEP0chhzC-Nys0NeZUf0nG-C3gSails_-xoy4h3m2pGM-cB0Tgi1wAd2LzW3_hKXt_HHqzhou-es5kqexBYFslLXsKUgkrRNEdZ89OXXxjpClxZlu3VCdI5A2fmlETcFPNaP6L9g/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h12/h001.hle718wJ_IlcIEyRr4wcbW8w1ZGfejhQUzJeHpvJVIE" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ed64b233-23d2-4e6f-9314-782f51865db4/thedeepview_messy_lines_of_code_all_surrounding_a_very_sleek__68258d66-de01-441a-93c9-7e720657488e_0.png?t=1780703238" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> AI firms want to remove two of the biggest barriers standing in the way of enterprise adoption: trust and convenience. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> In San Francisco last week, enterprise tech giants Microsoft and Snowflake both debuted tools aimed at making it easier for companies to adopt and deploy AI, without tedious onboarding processes or concerns about data security.  </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> It signals that the winning enterprise AI strategy may not come from the models themselves, but rather the scaffolding that lets enterprises use them.  </p></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="font-weight:700;"><b>Trust: </b></span>Snowflake introduced the Horizon Catalog, which serves as a foundational layer for trust and data governance in Snowflake, providing agents with auditable identities, continuous monitoring of their security posture, and a new feature called Horizon Context, which ensures that every agent and person is operating from the same business context. Microsoft, meanwhile, unveiled both Agent Control Specification, an open-source standard that applies controls within the agent loop, and Project MDASH, which uses agents to hunt down exploitable bugs.  </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="font-weight:700;"><b>Simplicity: </b></span>Microsoft debuted Microsoft Scout, a personal work agent that proactively handles tasks and integrates with tools users commonly use, like Teams and Outlook. Snowflake dropped several updates to Snowflake Cowork, its own work agent, including Cortex Sense to unify data and context, User Memory to learn user behavior to automatically handle tasks, and Skills to create and share ways to automate workflows.   </p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> These companies are seeking to make it as easy as possible to bring agents into the workforce by handling the most difficult barriers to adoption. Without a foundation of security, cautious enterprises won&#39;t feel they can trust the technology, and enterprises that want to move quickly may face a variety of risks if they trust agents unwittingly.  </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> &quot;We can&#39;t, as an industry, underestimate how much investment is needed to get the trust story right for this technology,&quot; Sarah Bird, chief product officer of responsible AI at Microsoft, told The Deep View.  </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> However, because the initial guinea pigs for this tech in enterprises were software developers, who are more technically inclined, that may have instilled false confidence in enterprises that deploying AI is easy. If these systems are cumbersome to set up and deploy for tech novices, they may not get as much uptake as they did with coding.  </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> &quot;We want the knowledge worker or the business user not to worry about any of the technology, but behind the scenes, to make sure that they have the right MCP connections, they have the right skills, they have the right guardrails,&quot; Bala Kasiviswanathan, VP of developer and AI experiences at Snowflake, told The Deep View. &quot;When you make all that happen magically for them, then they will use it more, and they&#39;ll trust it more.&quot; </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9e7d31c7-673b-475f-9c87-cf6c1be7b363/Frame_1410104594.png?t=1765345175" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> These product announcements signal that Microsoft and Snowflake want to meet enterprises where they&#39;re at with AI, without sacrificing safety. The fact that major firms recognize this need signals that success in the AI industry may not come from simply training the bigger, better and more powerful model, but rather from selling the tools to leverage them without the headache. In that sense, Microsoft and Snowflake are essentially selling picks and shovels in the AI gold rush. Still, a lot rides on getting it right. This trillion-dollar industry is built entirely on the promise that everyone – enterprises and consumers alike – will eventually adopt this technology. If it&#39;s not safe and easy to use, that promise will be delayed or go unfulfilled.  </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:232px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFKn1NlWIaIrDFbkIp-vDFz9vl2oMteOvCy79ZvCi1mqG4kWD_t-qHhp9szpM0TR44k2gYM-0T9wF68Zf7ApaGHpUclbesMCQWC0V53n9l802rg0qGvaIbjQIMfZplXz5kZPFh-a4-JXIvnymXmzH3Ds75s27z1WJeR_n0lxJfLj3PSMpNvJAnCfMEchf5nbHOckRZ_Yi4qTO2uWMmrb-3EOGI-S5jI6HW7Uah7cU2LKDU9KxeUie8uOi8xPn7Ly00/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h13/h001.h_xvAQZJFLeDf1KdqllrXIMeyXZ3DQcWPeuiVBR3pNE" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/48fe9d73-e19a-4746-98cc-8d49eb41c139/nat-rubio-licht-byline.png?t=1766448867" alt="Nat Rubio-Licht" height="auto" width="232" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> &nbsp; </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> &nbsp; </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">TOGETHER WITH CODER</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">Self-Hosted Coding Agents. No Model Lock-In.</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGOE27tCsn6Myfa_n52xBWDQ-zBMMSCQNG7pmKD1E90Rl7Xys_Oy2fORox9aJP6DHxDRiLAC2SxIjWZCeoPARKIdFme3Gs5S0lmuOyc3damI04PbX_W2guemZrLGIlnW_0SxOq1wqsusSHWUPnsOmlp4cKLfbrrSI4WiU08D9HjAHfkV0XAEZQFsVcg7zIs5LpohlS_L1uNlaJsbQ1tsMAT40GuGfm_HXna56Q8upXfctfWng-wycoAOUWM4AZNzuEg/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h14/h001.NQojxCdXV_jtqqLOmuXZOmeOhuuPT_-5f6taYDtioUk" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/48b809f7-f298-4dce-8158-64aebde2d77c/The_Deep_View_Coder_Agents.png?t=1780605151" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGOE27tCsn6Myfa_n52xBWDQ-zBMMSCQNG7pmKD1E90Rl7Xys_Oy2fORox9aJP6DHxDRiLAC2SxIjWZCeoPARKIdFme3Gs5S0lmuOyc3damI04PbX_W2guemZrLGIlnW_0SxOq1wqsusSHWUPnsOmlp4cKLfbrrSI4WiU08D9HjAHGSJr5sivuPv7hJ6hLWKDAQKivHcWumL3Oq6wmrXuTjHg7g0FOS0l6s-JpYSJW4t1o5Tf6Nro1rwN90lGyqVddw/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h15/h001.p4UAKJVBhNpWXnYBl9oScXvf_0XbxY52HI8eQaIg6WM" target="_blank" rel="noopener noreferrer nofollow"><span>Coder Agents</span></a> is a new way to run AI workflows, for teams that need visibility and control over where source code lives and where agents execute. It runs on self-hosted infrastructure, so platform teams get centralized governance and auditability without relying on hosted SaaS agent platforms. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Developers can delegate coding tasks, debugging, and research to persistent agents that continue running remotely across devices and sessions, even after the laptop closes. Coder Agents also supports any LLM provider, making it easy to switch between Claude, GPT, Gemini, or open-weight models without rebuilding workflows. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGOE27tCsn6Myfa_n52xBWDQ-zBMMSCQNG7pmKD1E90Rl7Xys_Oy2fORox9aJP6DHxDRiLAC2SxIjWZCeoPARKIdFme3Gs5S0lmuOyc3damI04PbX_W2guemZrLGIlnW_0SxOq1wqsusSHWUPnsOmlp4cKLfbrrSI4WiU08D9HjAHPML5QHwCyrqCR9L1jVIimN8Dacp-Fytqes_TEmUTQDEjxFpVM4AzBu_T5GTxiZOv2Bnc4dtZ7hYxnOOjPfjSVw/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h16/h001.qHrFzN26wi9dwWJZO1_-fZ6MXnOuL9FJ-Wn7DGVdyXs" target="_blank" rel="noopener noreferrer nofollow"><span>Get started with Coder Agents today and run AI workflows on infrastructure you control.</span></a></p></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> &nbsp; </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> &nbsp; </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">CONSUMER</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">How AI took over 40% of the top apps on iPhone</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQGT3Mf57BjRKO43_GD_zy16xruLM2KtujIMjVHU2IVD3tU5j8ol3vR1qUfD_aGGweGCRic8Zsm8FduiZVOmXH-sCaSUGpjb3XbdYD6AFKILTkpXox8C64FzkVj_t5TeDWKQEZ6Bd6zaZ6wCN83X3z-5_whf-FrDG_C6jWd4PCPi-WDZIb_LxMZLrPWv6Ku8PpnkNgBPIXDKUWb02bgYlvD6vlrp8YXLV1HlToB9KHQsiUq1oN1lDajv9Ve9EDeBdudOOmMD6fxADpNp_nYNBfe9U3CjWX4uYwcENkXAImmiYg/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h17/h001.jfCpr3ZE6a0UQSIYLqXE4Gqz2oQF63lgAzHHGDJtLBw" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9e6268c6-7340-490f-9852-08d844ae941b/thedeepview_cinematic_editorial_still-life_of_sleek_Apple_dev_6ff7f139-c3aa-4ed8-bf93-2a65098b7a77_2.png?t=1780703252" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Apple&#39;s developer ecosystem has long been a powerhouse, but the numbers behind it keep climbing.  </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> On Thursday, the company announced that its App Store facilitated over $1.4 trillion in developer billings and sales in 2025, with a new force shaping this year&#39;s results: AI. According to Apple&#39;s <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZePm4grwB89ar-WbrhEdjOTrKN8FqqTPHkVrjTAfwmbVqIX0pVnBpUc0vHGrYbJh1FepsRSt8vaxwcewBvNnr56_O7iz8u91L92v5JY82VbP3_g2PBuu29YoDzg2K_FXHTDrtBkcyFUV_JcymNbNcE1tTKetNWIVNR4z_a4cze4umj7-tpM7oTjcMxtM5IaIkzd6nUrzexq32RurGL_UcsjQ8_-qRitAcoLM67_Ze90HJYos0cRNIWxP1dBR7Cnr8TFA7oSP259wosV84EzZwxu9Jpd5ZiDwSwScXD6NkN0nOipbWeE0D-AmNRnGHLxwrzOor-DZvEkDDdsiY_ADGjzMOz5LgydcjqOpk2jn36bhu/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h18/h001.ZAiVFyefUEDGYpYjQIb8BesPMSYsdGv9rBSmtQt3dc8" target="_blank" rel="noopener noreferrer nofollow"><span>statement</span></a>, more than 40 of the top 100 apps on the App Store featured consumer-facing AI capabilities.  </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Even more notable is that those apps saw four times as much growth in billings as the other top 100 apps, highlighting people&#39;s willingness to spend on what emerging technology can do for them.  </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> This means that developers willing to capitalize on the AI moment by integrating AI into their applications have a significant opportunity to make money while also potentially offering more to users through thoughtful AI integrations. Additionally, while ChatGPT, Claude, and Gemini are currently dominating the iOS <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduosoQYm9b80o_q_KTZrROox3Eb6U6ML4r83DPaqua8WV6PUYpsU46TH2RQXNPWWaAWA-wnepFWjCz5eCJiI0UATtEpAQMOpRZixHOlqHYQ9lBmsdvIirY3zuJZR3WXsOHhPdFkPkWRS4h2nQ3AysKZhJNAyiGVE41MK_xaqwSB--KW8P0DGZU4P9yPwXNyDdUNoETEEMInffpxPTLqD8A44ufjYZpvWG3_svKOpxKlA7mJBHv0KUkYUXT2Hybk-nquA/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h19/h001.16Acqpn9M11om6sGGkgx4qEgUIisURXXHu9bXwT9epU" target="_blank" rel="noopener noreferrer nofollow"><span>App Store charts</span></a>, apps that include AI features but aren&#39;t explicitly AI-focused, such as photo editing, shopping, and health, are also reaping good results.  </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> &quot;From health and fitness apps that deliver personalized recommendations using on-device intelligence, to photo and video editing apps with AI-powered creative features, and productivity tools that leverage powerful, cloud-based AI models to automate complex tasks — the integration of AI into everyday apps is creating new opportunities for developers,&quot; said Apple in the release.  </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Beyond user-facing offerings, AI is also increasingly used behind the scenes by app developers. For instance, Xcode, the platform used to create apps for Apple&#39;s ecosystem of devices, offers a range of AI coding features, including agentic and vibe coding options. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> The App Store remains a financially significant platform for developers. Apple said in the release that for more than 90 percent of billings and sales facilitated by the App Store ecosystem, developers paid no commission to the company. This encourages developers to continue building on the platform, even if it&#39;s easier to use a wider range of AI tools to build apps for the Google Play Store and other platforms. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> It also helps that Apple has a loyal user base with no intention of leaving, making it a vital platform for developers to invest in. As a result, Apple has become a key platform for developers to invest their time and resources, allowing it to capitalize on the AI boom — even without its own frontier language models or a revamped Siri. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9e7d31c7-673b-475f-9c87-cf6c1be7b363/Frame_1410104594.png?t=1765345175" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> This is another instance of AI driving real-world spending and impacting people&#39;s habits. More advanced AI features are typically locked behind in-app purchases, and people are encouraged to spend that money because AI features are directly transactional. For instance, if you want to unlock a feature that gives you higher AI limits or that allows you to access an AI coach, as soon as you make the purchase, you will reap those rewards. Meanwhile, other types of in-app purchases, such as tokens for playing games, don&#39;t offer the same direct return on productivity or optimization, limiting developers&#39; opportunities to make more money. However you frame it, AI is winning in the App Store. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:232px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQG9VL466Ba62EuUEY3bWfAVu0z1De_zYWNWmJm4K7j_PXrr15imhKdfPu2RkNovaOFTYhOe7hiBkp7z1FFxoB6C4-SOJ1s-cwkfTsMiGjocxPpMJnIAUAt1z1rxiaPQkDUJ7IWqOzEBo_XagD_iSJ5gGnJrAqiw0m_KMDj17pHZOizFSTEdkVlmBM00o8WA5Ocsl0-sfa4SRYHafA2G9PblRcHa0YhZa2fygCwv7ZP71Q/4ra/SRj9zqPVTHS1OrnCyOb6rQ/h20/h001.0DeZ2lK5mG0c00zWJJk2zU4I4f-p0T2HfQabnB5lK2k" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e7e0e37f-8f6f-43d4-9af9-1a1e0c886e42/sabrina-ortiz-byline.png?t=1768575206" alt="" height="auto" width="232" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> &nbsp; </td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> The Deep View is written by Faris Kojok, Nat Rubio-Licht, Sabrina Ortiz, Jason Hiner, and The Deep View crew. Please reply with any feedback. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:356px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e9c68369-dd53-47f9-bfce-ac12879d69af/Multi_%2B_sabrina.png?t=1768575106" alt="" height="auto" width="356" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Thanks for reading today’s edition of The Deep View! We’ll see you in the next one. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f6b2537a-c207-453e-8567-5898374096f2/Frame_1410104596.png?t=1765345268" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a 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**Welcome back.** Apple’s App Store numbers show how quickly AI is driving faster growth and real spending, with AI-powered titles now making up more than 40% of the top 100 apps. In the enterprise, Microsoft and Snowflake both made a strong case at their flagship conferences that trust and simplicity will decide how widely agents get adopted. And in our latest Deep View Conversations episode, Airbnb CTO Ahmad Al-Dahle makes a deeper point: The goal of AI shouldn’t be spending even more time on devices, but enabling stronger human connections. _—_[_Jason Hiner_](https://www.thedeepview.com/author/jason-hiner)

**IN TODAY’S NEWSLETTER**

## 1. AI's real question isn't whether AGI arrives

## 2. Trust and simplicity are the real AI battlefields

## 3. How AI took over 40% of the top apps on iPhone

----------
CULTURE

# AI's real question isn't whether AGI arrives

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Follow image link: (https://www.thedeepview.com/articles/ai-s-real-question-isn-t-whether-agi-arrives)
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Ahmad Al-Dahle has been at the center of some of the biggest technology and societal shifts of the past two decades. He helped develop the early iPhone at Apple, spearheaded the open-source Llama models at Meta to help decentralize AI power and influence, and now serves as CTO of Airbnb, where he's using AI to help people spend more time in the real world.

In this episode of The Deep View Conversations, we sat down with Ahmad to discuss Airbnb's vision for AI, why he believes AGI is coming, how AI agents are revolutionizing executive workflows, and why technology should ultimately help people spend less time with technology and more time having human experiences.

Topics covered include:

* Why Ahmad left Apple after over 15 years

* How Airbnb is using AI to reimagine travel and drive more meaningful connections

* The future of open-source AI and the impact of Llama

* Why Ahmad believes AGI is inevitable and what comes next

* How AI agents are transforming leadership and productivity

* Lessons from working with Steve Jobs, Mark Zuckerberg, and Brian Chesky

If you're a leader, AI builder, entrepreneur, investor, or anyone trying to understand where AI is headed beyond the hype, you don't want to miss this episode. Ahmad's insights on AGI, open models, AI agents, and the future of human connection make this one of the most thoughtful discussions we've had on the show.

📺 [Watch on YouTube](https://www.youtube.com/watch?v=skyzd3mXMBY)
🎧 [Listen in your favorite podcast player](https://tdv.transistor.fm/episodes/48-ais-real-question-isnt-whether-agi-arrives-ahmad-al-dahle)

[Subscribe to Deep View Conversations](https://tdv.transistor.fm/) for interviews with the leaders shaping the future of AI, business, and technology.

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Follow image link: (https://www.thedeepview.com/author/jason-hiner)
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--------------------
TOGETHER WITH CODER

# The Next Big Test Facing AI Coding Agents

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Follow image link: (https://resources.coder.com/weave-whitepaper/operationalizing-ai-coding-agents-regulated-industries?utm_campaign=26Q2MS_The_Deep_View_June_7&utm_source=deepview&utm_medium=media-sponsorship&utm_content=pathfactory)
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By now, we all know the standard watch-outs when it comes to AI agents. Reliability, security, privacy, and the like are all real concerns for any company… but for those of us working in regulated industries (think financial services or government), these “watch outs” can quickly become [massive issues](https://resources.coder.com/weave-whitepaper/operationalizing-ai-coding-agents-regulated-industries?utm_campaign=26Q2MS_The_Deep_View_June_7&utm_source=deepview&utm_medium=media-sponsorship&utm_content=pathfactory) – and that’s no good. 

Coder recognizes the scale of this problem, which is why they commissioned [this new report from Weave Intelligence](https://resources.coder.com/weave-whitepaper/operationalizing-ai-coding-agents-regulated-industries?utm_campaign=26Q2MS_The_Deep_View_June_7&utm_source=deepview&utm_medium=media-sponsorship&utm_content=pathfactory) to help us address it. Inside, you’ll find a complete breakdown of the requirements for AI coding agents in regulated industries, a practical framework for deploying these agents at scale while still maintaining security and compliance, and how to do it all while avoiding those dreaded operational bottlenecks. 

[Download the whole report for free right here.](https://resources.coder.com/weave-whitepaper/operationalizing-ai-coding-agents-regulated-industries?utm_campaign=26Q2MS_The_Deep_View_June_7&utm_source=deepview&utm_medium=media-sponsorship&utm_content=pathfactory) Thanks, Coder!


--------------------
GOVERNANCE

# Trust and simplicity are the real AI battlefields

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Follow image link: (https://www.thedeepview.com/articles/trust-and-simplicity-are-the-real-ai-battlefields)
Caption: 

AI firms want to remove two of the biggest barriers standing in the way of enterprise adoption: trust and convenience.

In San Francisco last week, enterprise tech giants Microsoft and Snowflake both debuted tools aimed at making it easier for companies to adopt and deploy AI, without tedious onboarding processes or concerns about data security. 

It signals that the winning enterprise AI strategy may not come from the models themselves, but rather the scaffolding that lets enterprises use them. 

* **Trust: **Snowflake introduced the Horizon Catalog, which serves as a foundational layer for trust and data governance in Snowflake, providing agents with auditable identities, continuous monitoring of their security posture, and a new feature called Horizon Context, which ensures that every agent and person is operating from the same business context. Microsoft, meanwhile, unveiled both Agent Control Specification, an open-source standard that applies controls within the agent loop, and Project MDASH, which uses agents to hunt down exploitable bugs. 

* **Simplicity: **Microsoft debuted Microsoft Scout, a personal work agent that proactively handles tasks and integrates with tools users commonly use, like Teams and Outlook. Snowflake dropped several updates to Snowflake Cowork, its own work agent, including Cortex Sense to unify data and context, User Memory to learn user behavior to automatically handle tasks, and Skills to create and share ways to automate workflows.  

These companies are seeking to make it as easy as possible to bring agents into the workforce by handling the most difficult barriers to adoption. Without a foundation of security, cautious enterprises won't feel they can trust the technology, and enterprises that want to move quickly may face a variety of risks if they trust agents unwittingly. 

"We can't, as an industry, underestimate how much investment is needed to get the trust story right for this technology," Sarah Bird, chief product officer of responsible AI at Microsoft, told The Deep View. 

However, because the initial guinea pigs for this tech in enterprises were software developers, who are more technically inclined, that may have instilled false confidence in enterprises that deploying AI is easy. If these systems are cumbersome to set up and deploy for tech novices, they may not get as much uptake as they did with coding. 

"We want the knowledge worker or the business user not to worry about any of the technology, but behind the scenes, to make sure that they have the right MCP connections, they have the right skills, they have the right guardrails," Bala Kasiviswanathan, VP of developer and AI experiences at Snowflake, told The Deep View. "When you make all that happen magically for them, then they will use it more, and they'll trust it more."

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These product announcements signal that Microsoft and Snowflake want to meet enterprises where they're at with AI, without sacrificing safety. The fact that major firms recognize this need signals that success in the AI industry may not come from simply training the bigger, better and more powerful model, but rather from selling the tools to leverage them without the headache. In that sense, Microsoft and Snowflake are essentially selling picks and shovels in the AI gold rush. Still, a lot rides on getting it right. This trillion-dollar industry is built entirely on the promise that everyone – enterprises and consumers alike – will eventually adopt this technology. If it's not safe and easy to use, that promise will be delayed or go unfulfilled. 

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Follow image link: (https://www.thedeepview.com/author/nat-rubio-licht)
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--------------------
TOGETHER WITH CODER

# Self-Hosted Coding Agents. No Model Lock-In.

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[Coder Agents](https://coder.com/solutions/agents?utm_campaign=26Q2MS_The_Deep_View_June_7&utm_source=deepview&utm_medium=media-sponsorship&utm_content=page) is a new way to run AI workflows, for teams that need visibility and control over where source code lives and where agents execute. It runs on self-hosted infrastructure, so platform teams get centralized governance and auditability without relying on hosted SaaS agent platforms.

Developers can delegate coding tasks, debugging, and research to persistent agents that continue running remotely across devices and sessions, even after the laptop closes. Coder Agents also supports any LLM provider, making it easy to switch between Claude, GPT, Gemini, or open-weight models without rebuilding workflows.

[Get started with Coder Agents today and run AI workflows on infrastructure you control.](https://coder.com/solutions/agents?utm_campaign=26Q2MS_The_Deep_View_June_7&utm_source=deepview&utm_medium=media-sponsorship&utm_content=page)


--------------------
CONSUMER

# How AI took over 40% of the top apps on iPhone

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Follow image link: (https://www.thedeepview.com/articles/how-ai-took-over-40-of-the-top-apps-on-iphone)
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Apple's developer ecosystem has long been a powerhouse, but the numbers behind it keep climbing. 

On Thursday, the company announced that its App Store facilitated over $1.4 trillion in developer billings and sales in 2025, with a new force shaping this year's results: AI. According to Apple's [statement](https://www.apple.com/newsroom/2026/06/app-store-ecosystem-reaches-1-point-4-trillion-usd-as-developers-thrive-globally/), more than 40 of the top 100 apps on the App Store featured consumer-facing AI capabilities. 

Even more notable is that those apps saw four times as much growth in billings as the other top 100 apps, highlighting people's willingness to spend on what emerging technology can do for them. 

This means that developers willing to capitalize on the AI moment by integrating AI into their applications have a significant opportunity to make money while also potentially offering more to users through thoughtful AI integrations. Additionally, while ChatGPT, Claude, and Gemini are currently dominating the iOS [App Store charts](https://apps.apple.com/us/iphone/charts), apps that include AI features but aren't explicitly AI-focused, such as photo editing, shopping, and health, are also reaping good results. 

"From health and fitness apps that deliver personalized recommendations using on-device intelligence, to photo and video editing apps with AI-powered creative features, and productivity tools that leverage powerful, cloud-based AI models to automate complex tasks — the integration of AI into everyday apps is creating new opportunities for developers," said Apple in the release. 

Beyond user-facing offerings, AI is also increasingly used behind the scenes by app developers. For instance, Xcode, the platform used to create apps for Apple's ecosystem of devices, offers a range of AI coding features, including agentic and vibe coding options.

The App Store remains a financially significant platform for developers. Apple said in the release that for more than 90 percent of billings and sales facilitated by the App Store ecosystem, developers paid no commission to the company. This encourages developers to continue building on the platform, even if it's easier to use a wider range of AI tools to build apps for the Google Play Store and other platforms.

It also helps that Apple has a loyal user base with no intention of leaving, making it a vital platform for developers to invest in. As a result, Apple has become a key platform for developers to invest their time and resources, allowing it to capitalize on the AI boom — even without its own frontier language models or a revamped Siri.

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Caption: 

This is another instance of AI driving real-world spending and impacting people's habits. More advanced AI features are typically locked behind in-app purchases, and people are encouraged to spend that money because AI features are directly transactional. For instance, if you want to unlock a feature that gives you higher AI limits or that allows you to access an AI coach, as soon as you make the purchase, you will reap those rewards. Meanwhile, other types of in-app purchases, such as tokens for playing games, don't offer the same direct return on productivity or optimization, limiting developers' opportunities to make more money. However you frame it, AI is winning in the App Store.

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----------The Deep View is written by Faris Kojok, Nat Rubio-Licht, Sabrina Ortiz, Jason Hiner, and The Deep View crew. Please reply with any feedback.

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Thanks for reading today’s edition of The Deep View! We’ll see you in the next one.

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Almost all the messages that arrive here are garbage! Resist the urge to click on any unexpected or questionable links.

It may happen that e-mail will claim to come from liamon.com, perhaps from some administrative role or process. There are no users with liamon.com addresses that should be sending anyone e-mail. There are no accounts to expire. There are no passwords to leak. These are certainly garbage messages. These are certainly phishing attempts in some messages.

Absolutely ignore those links!