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To: [email protected]
Date: Sat, 07 Nov 2026 13:07:02 GMT
Subject: AI can't replace Santa Claus
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<div style="display:none !important;visibility:hidden;mso-hide:all;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Santa "Claude" recommends bad gifts.</div>
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<td align="left" valign="top" width="99%" style="padding:0;font-family:'CNN Sans Display', Helvetica, Arial, sans-serif;font-size:14px;line-height:20px;color:#6e6e6e">Saturday, November 7, 2026</td>
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<em>Welcome back to Engagement Party, the newsletter companion to the pop culture podcast hosted by BFFs Audie Cornish and Ari Shapiro. This week, the A-Team and fashion writer Amy Odell lamented AI’s ruinous effect on personal style and trends. (</em><a href="https://clicks.cnn.com/f/a/zQZxXpR96Xhf06Zb-Ad_jw~~/AAQRxRA~/iRaFIT0ghxF59Xcm7jKeQn_tEMUv-e9AJn6Uy67ezC1AmcutJQAXzeoeW6h0a1_Bt3JWfkeixqVRuBtaZQHA_bMiMTxfHnIAAmTtmSnP2luxSJpevlHiNJQYeU81BdEJ-bndOLqi9vMxeSxmdpocTJDLNik0nq8-px_YKNL64LesuksYV8549As-brEGPyTUnNWMWbDy083EAW-PI-g16A~~" style="color: #0000ee"><em>Watch</em></a><em> or </em><a href="https://clicks.cnn.com/f/a/Z2ilpS75i6VNhuEJKuDS0Q~~/AAQRxRA~/dhNs29KG4WX28ywv2tj7E_5sDQVKw9Pj0ZV2xNb5kwav0Pe5z_kn-N9m1ycH6H3vDtf_b2x1HzIxJm-Mt3QK5nw9iA7KS6RH4pMlbMY4sHdkWXpCUeeDK2pug5CZOrP0UnA0zN5iEpCTkVQA9m_BzKpoDjCdm1wReaG7tiqq4R0~" style="color: #0000ee"><em>listen</em></a><em> here!) I asked an AI researcher why bots’ fashion advice is so boring.</em>
</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
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<tr><td align="center" class="c3"><table border="0" cellpadding="0" cellspacing="0" role="presentation" class="mj-full-width-mobile c2"><tbody><tr><td style="width:568px" class="mj-full-width-mobile"><img alt="EP-02 Claude.png" src="https://media.cnn.com/api/v1/images/stellar/prod/ep-02-claude.png?c=original" style="border:0;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px" width="568" height="auto"></td></tr></tbody></table></td></tr>
<tr><td align="left" class="c5"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:14px;line-height:20px;text-align:left !important;color:#6e6e6e">AI and personal style are incompatible. (Robert Michael/picture-alliance/dpa/AP)</div></td></tr>
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<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">What does the teenager in your life want for Christmas, and can a corporate-approved AI assistant help you solve the mystery? From my teen cousin’s Instagram presence, I’ve gleaned that she enjoys the music of Olivia Rodrigo and Noah Kahan, wearing comfy sweats and performing in school musicals. Otherwise, her interests are evolving more quickly than I can keep up with between holidays.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">I’d never used Claude before, but surely the AI chatbot from Anthropic (whose <a href="https://clicks.cnn.com/f/a/Vpb2jquU8jt6QFwfQzZ4Iw~~/AAQRxRA~/TAnPZpM4FQRkoGGM9Fd7kFiSH6R-yeM1MzjzRif6O8od0bGkCs5if9Bk3hmIKfCBz2-x6N_AqnVcIgM9-_1GvO1BAb03G_xSklkAC5NVKtzN8QsHMTif437evR5suwgu9ZRAn135of8TMEGYH6jJ-a7VYAFsWtTW1fv5yH6QVMOHBhBefHF1EW0Q1-UiykfvX3B3DpXXPCgjO9khvFzxOVCpcf39OQc3kEUNI6J9owuIBqCWs7K936mzrKlqVEvRFRqaoZPHLnwWeOFMdQ-11w~~" style="color: #0000ee">imminent IPO</a> is valued around $1.5 trillion) understands teen trends better than I do, what with its infinite internet-scraping abilities and supposedly superior information processing.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">NOT SO! The sources upon which Claude based its recommendations were the same review sites and gift guides I’d already found in the first few pages of my own old-fashioned human-powered Google search. Claude decided my 14-year-old cousin would appreciate some Nike socks or (if I’m splurging) a new pair of Uggs, which shopping verticals have been recommending since <em>I</em> was 14.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">Safe, boring responses are standard for AI assistants, said Deana Burke, an AI researcher who writes the tech newsletter Malware, a fun, exceedingly digestible peek at how AI changes consumer experiences as varied as shopping for used furniture on Facebook Marketplace and booking workout classes.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">For months, Burke has been prompting different AI assistants — Claude, ChatGPT, some others based in China — for product recommendations, and they keep turning up the same answers, even when the assistants report that they’ve pulled their answers from different sources. Asked for the best running shoe, Claude cited enthusiast-run review sites while ChatGPT relied on well-known consumer outlets, yet they both advised Burke to try Nike, Hoka and Brooks anyway.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">“The work of being recommended used to mean persuading a person: the right packaging, the right people seen using it and the right story,” Burke wrote in the <a href="https://clicks.cnn.com/f/a/PIzo9TEVw8M6vI9VKGh-fA~~/AAQRxRA~/nGqKTm5MFSPa9T11SRGtHCviP3HgksbtMSsHvv458oZDdSg7V5e8v6lor0j1UbYr8WZUPk-tmLxPKHYvncgSHUt9ykZOZyUtKGZotJo43QZl1DO72cwNnxCHzFsLdwre9UdJaXztQ4oU6ZKoG41-YtkoXMDXgrcha0kSDvWMlzJAX6dLtRdWx6YNKtvMJBvIcBTnwxTtxGqpxOlrRcDoog~~" style="color: #0000ee">piece</a> about running shoe recommendations. “Almost none of that reaches a model.”</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">That two of the most popular AI assistants would suggest buying the most popular sneaker brand in the world is unsurprising. But at its best, isn’t AI supposed to impart new knowledge with answers users wouldn’t have found without its supposedly superior data analysis? If it’s relying on sites that already rank this stuff, many of which earn commission from sales of the products they recommend, is AI actually hampering discovery by providing such a narrow range of responses? How many American teens will unwrap a box of plain white Nike socks on Christmas Day?!?!</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">I asked Burke to explain how AI is changing the way we shop, what we buy and whether we can still dig up the funky stuff. Our conversation has been edited for length and clarity.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
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<tr><td align="center" class="c3"><table border="0" cellpadding="0" cellspacing="0" role="presentation" class="mj-full-width-mobile c2"><tbody><tr><td style="width:568px" class="mj-full-width-mobile"><img alt="EP-01 Waterloox2.png" src="https://media.cnn.com/api/v1/images/stellar/prod/ep-01-waterloox2.png?c=original" style="border:0;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px" width="568" height="auto"></td></tr></tbody></table></td></tr>
<tr><td align="left" class="c5"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:14px;line-height:20px;text-align:left !important;color:#6e6e6e">Deana Burke at home with sparkling water. (Deana Burke)</div></td></tr>
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<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626"><strong>Engagement Party: You use the term “AI Shelf” to describe shopping options. What is the AI Shelf, and how do brands end up on it?</strong></div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">
<strong>Deana Burke</strong>: The AI Shelf is the short list of brands the AI names when you ask it what to buy. You can think of it kind of like an eye-level placement at a grocery store, except the models all have different “shelves” (though for clothes, they’re surprisingly alike) and there is very little transparency as to how those products arrived there or what will change the shelf.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">I measure it by asking the same shopping questions over and over on blank sessions. <em>(EP: “Blank session” means a clean slate with an AI assistant — it doesn’t know anything about the user yet. Burke also toggles between settings in which a chatbot either searches for new, real-time results or pull solely from the information on which it was trained.)</em>
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<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">In terms of what brands it favors, from what I can tell so far, repetition — a brand that shows up on a lot of lists from sources that look independent.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626"><strong>How do AI models decide what’s in/out? Do they develop … taste? I asked Claude what the major fashion trends of fall 2026 are, and it told me “oversized is out and more structured, tailored shapes are in, like sculpted blazers and skirt suits. Colour-wise [sic], chocolate brown suede is having a real moment, along with royal purple and cherry red accents.” HUH?!</strong></div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">They do not have taste. They have consensus. The model’s job is to evaluate your prompt, your history/context and give you the most likely good answer. If you don’t have history/context for it to shape its response from, then it’s going to give the answer that can’t be wrong for a total stranger (see my Uniqlo test!).</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">
<em>(EP: In the Uniqlo test, Burke </em><a href="https://clicks.cnn.com/f/a/W33-bYFOt_poZXWlr5RjEg~~/AAQRxRA~/nGqKTm5MFSPa9T11SRGtHCviP3HgksbtMSsHvv458obyTI8pGnkja9NcHUgfLXQQLOliq_jb6pAqzHIZvMWgOhd_uP7NS0xg-M8ia0ufTYKy_00uHRUllHkSrVbJcYlP2B0guCbn67_ACrudmIFNwiIGdyqnn2No9xRKNkTYBGqWaevL-L5VyT4rMQ0-Ujt3oOApTnsGbcDVwb9mzjp19Q~~" style="color: #0000ee"><em>asked</em></a><em> seven different AI chatbots 70 times which brand sold the best white T-shirt. In 94% of their responses, the bots answered Uniqlo.)</em>
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<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626"><strong>If a lesser-known brand makes a great plain white tee, will AI find it if it hasn’t consistently appeared on best-of lists? What does this mean for fashion discovery?</strong></div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">I think about this question A LOT. There’s two takes on this and I think that both are true.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">Incumbent brands (Uniqlo) are probably going to win on broad, generic questions: “What’s the best white T-shirt?” The brands at the top of my list for ‘best white tee’ are the same you’ve seen on “best of” lists for the past 10 years. Uniqlo, Sunspel, Everlane, Buck Mason, Hanes, J.Crew. No surprises (by design). It’s averaging.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">And I can see that consensus hardening over time and becoming increasingly challenging to shift. This is for mature consumer categories and very generic prompts.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">The sell that Shopify and others are pitching is that we’ll actually never be prompting in that way. The AIs will know an increasing amount about us, and so the prompts will actually be quite specific, and read more like a product brief (i.e. “What’s the best white T-shirt for a 40-year-old woman who lives in a mild climate and is very active with kids and typically spends between $50–75 per clothing item and prefers to buy cotton,” etc.).</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">In that second scenario, niche brands become a lot more discoverable, as it’s a “long tail” play.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626"><strong>Is personal style dead? Maybe it’s been dead for a while, or maybe it never really existed, but is AI killing it extra-dead?</strong></div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">If it is dead then social media algorithms are more to blame than AI IMO!</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">But as for AI, ask a vague question, get an average suggestion. The specific, weird parts of personal style don’t come from these places anyway!</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
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<em>If you want more dispatches from fashionable folk, subscribe to </em><a href="https://clicks.cnn.com/f/a/vM1w5No1S4bmJYw5Hv3aCg~~/AAQRxRA~/yMv0Ew3fQK0Wj80nr5GKI70si-AJz4kHPZgpnZJZYKkdXccf31GY_kcApAWkjZGyDLblSpyFIg4EtKVPkLfuQPKyCh9NyhbAiN-roQUJjH3iPIg7Fcuk_GrVJKLaLg9GtkVTOo3pl6ROmlkyBGW49nZZOGeJOxpEtlxb584mMRnHb-pRcZKx3Yb0AgaEDMJtA1T9ltP96xRnJbu5JbWaHXSX5L6noUmWuB4VASA2p0M~" style="color: #0000ee"><em>CNN’s Big Style newsletter</em></a><em>.</em>
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<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:10px 16px 16px;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c3"><div style="font-family:'CNN Sans Display', Helvetica, Arial, sans-serif;font-size:24px;font-weight:700;line-height:24px;text-align:left !important;color:#0c0c0c"><span class="c7">Touch Grass</span></div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626"><em>In which we tear ourselves away from the internet for the greener pastures of the real, offline world. This week, I’m painting myself the color of Bermuda grass in the name of friendship.</em></div></td></tr></tbody></table></div></td></tr></tbody></table></div>
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<tr><td align="center" class="c3"><table border="0" cellpadding="0" cellspacing="0" role="presentation" class="mj-full-width-mobile c2"><tbody><tr><td style="width:568px" class="mj-full-width-mobile"><img alt="EP-03 SomebodyOnceToldMe.png" src="https://media.cnn.com/api/v1/images/stellar/prod/ep-03-somebodyoncetoldme.png?c=original" style="border:0;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px" width="568" height="auto"></td></tr></tbody></table></td></tr>
<tr><td align="left" class="c5"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:14px;line-height:20px;text-align:left !important;color:#6e6e6e">Don't be afraid to go green. It washes off eventually! (Grace Zenner)</div></td></tr>
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<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">As a volunteer at my friends’ “Shrek”-themed booth at the neighborhood chili cook-off, I am not <em>required</em> to paint myself ogre green, but it certainly helps sell the “Swamp Ass Chili.” This is the team’s third go at the top chili honors, and since flavor matters less than elaborate theming, it’s their hope that the papier-mâchéd fake onion bulbs and recreation of Shrek’s outhouse will finally earn them the top prize. I neither prepare the unfortunately named chili nor design the booth, but I do show up every year looking jaundiced, so I do my part.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
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<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:10px 16px 16px;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c3"><div style="font-family:'CNN Sans Display', Helvetica, Arial, sans-serif;font-size:24px;font-weight:700;line-height:24px;text-align:left !important;color:#0c0c0c"><span class="c7">Other things on my radar</span></div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:16px 16px;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" style="font-size:0px;padding:2px 0;word-break:break-word"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626"><ul class="newsletter-list" style="margin: 0; padding-left: 24px">
<li class="c8">The 2026 midterm results were head-spinning. CNN rounded up Tuesday’s <a href="https://clicks.cnn.com/f/a/6i9WBkyB8iYJ-W8Rll7LVg~~/AAQRxRA~/dyj6QbuOTzi2Rzgyc-_JoNb4PuKA_6GmsCGgkkpVQM0zRb9KJ_MWIFHahXIPyaKfGmxTPKIFPJqtx6jm0Hb8A3jJPS4Tu3thvNotrA-LIwd8pVioulg_8TcQL9jRB3tgRyGnUn1rxLhmoIlNdWQ-sBQNiBZHYyI6oNtloeBGi2oslkMkF8PoeDTiGAgSv5aix-PNOaxTPyNiCBDHDkQA8Zsku96RlhwFyfoUkx7z7Xg~" style="color: #0000ee">historic firsts</a>.</li>
<li class="c8">The college professor who was arrested for <a href="https://clicks.cnn.com/f/a/j2JGIPIICJaRpUggFW4R7A~~/AAQRxRA~/pjXlEvFIxTrjBJZinhZqLNHQNfWP4lIH-mHULPTiyn7WrH8D7y-mFrL3x0-e04eqX_Zxz2DL4Wo7PrygwDfmM6iL2ACmqnf8IEaMnJNiUjBa6uINK6zZMMMaZIYwdBwDGqSGU-1scb7TRtdGqUZ0UVCGFXmOBGgog2O7Qr-B9VNavtZHosuGxj6Dlz5Mhegvwy9YJ_E1Kr6SX09NsACl2EILgfItwCYysI-NrHutHyI~" style="color: #0000ee">blocking a delivery robot’s path</a> has no regrets. <a href="https://clicks.cnn.com/f/a/3pJPMipfwD7lI_DieHJuGA~~/AAQRxRA~/KPFJecgPvQ8CQIJwEHguha0-KJgoJT6br2urt5McVlgAj4B4RjRz7dI2VlONpZrJdQQoXSMQ9OljDv24TBdt0ZLG3rYdFXFkSGW6VZHgLk_Ss8w-6_Ly-dGD2cobKPjz0EIxW5zOXLTVcOj1FN8EO-_5WbF7j82go5uT_8d2cDDo9Hhxk28glenr1v_0jKMHmsxra5112RN5Rm1tNu_TzA~~" style="color: #0000ee">Nor should she!</a>
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<li class="c8">Stoners were getting high in Siberia 3,000 years ago, a <a href="https://clicks.cnn.com/f/a/kbyNhTN5fWXHjuqYOeRAsQ~~/AAQRxRA~/Z2BntxvevjYXzNwRJiHcXdcML8AjMSpDkIRtfwQ-lym6wRUT9JeKvX1Tx5sPqHdiE78G98YSwXpdkBD9SSi8mYzvyjGgmuvANi87nxoQkxvOsSTfZTQSFU9RgF6kL8IlbeyJFwe5NyhYtyPHZpIbbDH5mwwHh-xbGuAMLs_URJrhDo5Z4cXHgeOhs-NKshaPBg5Pvpq3GqQTDoOGa3XpCNrqlPwljD5pJyMHl2-Aw9Q~" style="color: #0000ee">new study suggests</a>.</li>
<li class="c8">Only one US restaurant made this list of the <a href="https://clicks.cnn.com/f/a/Y_QQKO-I3txJjhve6aFksA~~/AAQRxRA~/dyj6QbuOTzi2Rzgyc-_JoNb4PuKA_6GmsCGgkkpVQM3PYsLBDIjQh19jIbSC_P9HcDCtfWkBsPQ5CBrGLPwpZC8lhhWlg4yVaqwqw9CsgS9xC29hhNmx4oihGMP34YvCsJbjxamnqL34E6cwcxPWKmvb1N0EBE-51dd_ukrLNDqHiJfUf3IPVR6Pa6U0VZNTvEm7b2yoeNrJWvS3FmRbFQ-2oD7uYC2L11xTIxBUQoY~" style="color: #0000ee">world’s 50 best eateries</a>.</li>
<li class="c8">I’ll say it: At over 12,000 pieces, this <a href="https://clicks.cnn.com/f/a/Ql_LaRSDTkdcYTvdhOQNmg~~/AAQRxRA~/6GEsOrj0G6RYhXJZZ4Dc6Bbk3u4HT_ila3ewNm1DuOl-3xLkNxrZ3cSj0Iagt3oiFXE-X-oo0xFuG9mCprc34lwJar7M2w8Z0phul508ih0EBxSQvunDsJUJVbhqjTzJGBa0r4ac-59v9Cnx3ATqgFBSJqxXeGjOif6SUza8iUbBMzgYjahoyyHhPiIUCyN66kl8zesNgkPQaG1EHojg4yPupPn0JtThEVfBOl7s1LH65iW3Cq9zEG3-jAovFIoe" style="color: #0000ee">Lego kit is TOO BIG</a>.</li>
<li class="c8">A family of barn owls living on Manhattan’s Upper West Side who’d been displaced by construction have been <a href="https://clicks.cnn.com/f/a/JZf2_23xMFBxVyIhTlPd0g~~/AAQRxRA~/GkeTXaoaHFlWWP4xFocth2tsY59JlfS0VuWsxczlUWQH0lOXUo8ZQTydeKxyUuHukAGdCROKhEa5xAMEoVl0Hbn9LCK2QMp03IodmKIYJJK4WX-sI8Bfvm8NkioyV3FcWeDuT2A-lHBrFbZ84mB9LOkgkv0ECx-VoLgXv3Q9MMKTqzqWe1uwilPzD8nvfhud9q5ruWRIP1uy0OXBToNumg~~" style="color: #0000ee">spotted alive and healthy</a> by anxious birders.</li>
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<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:10px 16px 16px;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c3"><div style="font-family:'CNN Sans Display', Helvetica, Arial, sans-serif;font-size:24px;font-weight:700;line-height:24px;text-align:left !important;color:#0c0c0c"><span class="c7">Next week on the pod …</span></div></td></tr></tbody></table></div></td></tr></tbody></table></div>
<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">… Audie and Ari consider kidults, or grown-ups who like the same stuff kids do and drop paychecks on toys and trips to Disney.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
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<div class="c0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0 16px 0;text-align:left !important"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left !important;direction:ltr;display:block;vertical-align:top;width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" class="c1"><tbody><tr><td align="left" class="c4"><div style="font-family:'Noto Serif', Georgia, 'Times New Roman', serif;font-size:18px;line-height:32px;text-align:left !important;color:#262626">Zoo Atlanta’s new giant pandas spent most of their public debut chowin’ down on bamboo, oblivious to their newfound celebrity.</div></td></tr></tbody></table></div></td></tr></tbody></table></div>
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Santa "Claude" recommends bad gifts.
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Engagement Party: A CNN Newsletter
Saturday, November 7, 2026 View in browser
( https://clicks.cnn.com/f/a/BOd0xJODY-4RYzzieTm7uA~~/AAQRxRA~/Xz7RAzoQorL_-b6R0kssBKHmvWjEPSUa3KGcq63BhrqVJHts5710GVigH9-ztfHdAJv9541IoVr3cPuA6PhLx_2Fig9OWoI0KSqwIu1RDfx3eOtahW7xUEMu0Aqqdn97hrs5GTvH0vCLJY3aWVNYMUDTKhDqgYy-uA5NWv3yeAIHMSfNal2U8v4vbnakZJ1TBEQy6suO0I2i9EXWr51QphbR1D10okLh7boy5cDxaIY~ )
By Scottie Andrew, CNN Welcome back to Engagement Party, the
newsletter companion to the pop culture podcast hosted by BFFs
Audie Cornish and Ari Shapiro. This week, the A-Team and fashion
writer Amy Odell lamented AI’s ruinous effect on personal style
and trends. (Watch
( https://clicks.cnn.com/f/a/zQZxXpR96Xhf06Zb-Ad_jw~~/AAQRxRA~/iRaFIT0ghxF59Xcm7jKeQn_tEMUv-e9AJn6Uy67ezC1AmcutJQAXzeoeW6h0a1_Bt3JWfkeixqVRuBtaZQHA_bMiMTxfHnIAAmTtmSnP2luxSJpevlHiNJQYeU81BdEJ-bndOLqi9vMxeSxmdpocTJDLNik0nq8-px_YKNL64LesuksYV8549As-brEGPyTUnNWMWbDy083EAW-PI-g16A~~ )
or listen
( https://clicks.cnn.com/f/a/Z2ilpS75i6VNhuEJKuDS0Q~~/AAQRxRA~/dhNs29KG4WX28ywv2tj7E_5sDQVKw9Pj0ZV2xNb5kwav0Pe5z_kn-N9m1ycH6H3vDtf_b2x1HzIxJm-Mt3QK5nw9iA7KS6RH4pMlbMY4sHdkWXpCUeeDK2pug5CZOrP0UnA0zN5iEpCTkVQA9m_BzKpoDjCdm1wReaG7tiqq4R0~ )
here!) I asked an AI researcher why bots’ fashion advice is so
boring. EP-02 Claude.png AI and personal style are
incompatible. (Robert Michael/picture-alliance/dpa/AP) What does
the teenager in your life want for Christmas, and can a
corporate-approved AI assistant help you solve the mystery? From
my teen cousin’s Instagram presence, I’ve gleaned that she enjoys
the music of Olivia Rodrigo and Noah Kahan, wearing comfy sweats
and performing in school musicals. Otherwise, her interests are
evolving more quickly than I can keep up with between holidays.
I’d never used Claude before, but surely the AI chatbot from
Anthropic (whose imminent IPO
( https://clicks.cnn.com/f/a/Vpb2jquU8jt6QFwfQzZ4Iw~~/AAQRxRA~/TAnPZpM4FQRkoGGM9Fd7kFiSH6R-yeM1MzjzRif6O8od0bGkCs5if9Bk3hmIKfCBz2-x6N_AqnVcIgM9-_1GvO1BAb03G_xSklkAC5NVKtzN8QsHMTif437evR5suwgu9ZRAn135of8TMEGYH6jJ-a7VYAFsWtTW1fv5yH6QVMOHBhBefHF1EW0Q1-UiykfvX3B3DpXXPCgjO9khvFzxOVCpcf39OQc3kEUNI6J9owuIBqCWs7K936mzrKlqVEvRFRqaoZPHLnwWeOFMdQ-11w~~ )
is valued around $1.5 trillion) understands teen trends better
than I do, what with its infinite internet-scraping abilities and
supposedly superior information processing. NOT SO! The sources
upon which Claude based its recommendations were the same review
sites and gift guides I’d already found in the first few pages of
my own old-fashioned human-powered Google search. Claude decided
my 14-year-old cousin would appreciate some Nike socks or (if I’m
splurging) a new pair of Uggs, which shopping verticals have been
recommending since I was 14. Safe, boring responses are standard
for AI assistants, said Deana Burke, an AI researcher who writes
the tech newsletter Malware, a fun, exceedingly digestible peek
at how AI changes consumer experiences as varied as shopping for
used furniture on Facebook Marketplace and booking workout
classes. For months, Burke has been prompting different AI
assistants — Claude, ChatGPT, some others based in China — for
product recommendations, and they keep turning up the same
answers, even when the assistants report that they’ve pulled
their answers from different sources. Asked for the best running
shoe, Claude cited enthusiast-run review sites while ChatGPT
relied on well-known consumer outlets, yet they both advised
Burke to try Nike, Hoka and Brooks anyway. “The work of being
recommended used to mean persuading a person: the right
packaging, the right people seen using it and the right story,”
Burke wrote in the piece
( https://clicks.cnn.com/f/a/PIzo9TEVw8M6vI9VKGh-fA~~/AAQRxRA~/nGqKTm5MFSPa9T11SRGtHCviP3HgksbtMSsHvv458oZDdSg7V5e8v6lor0j1UbYr8WZUPk-tmLxPKHYvncgSHUt9ykZOZyUtKGZotJo43QZl1DO72cwNnxCHzFsLdwre9UdJaXztQ4oU6ZKoG41-YtkoXMDXgrcha0kSDvWMlzJAX6dLtRdWx6YNKtvMJBvIcBTnwxTtxGqpxOlrRcDoog~~ )
about running shoe recommendations. “Almost none of that
reaches a model.” That two of the most popular AI assistants
would suggest buying the most popular sneaker brand in the world
is unsurprising. But at its best, isn’t AI supposed to impart new
knowledge with answers users wouldn’t have found without its
supposedly superior data analysis? If it’s relying on sites that
already rank this stuff, many of which earn commission from sales
of the products they recommend, is AI actually hampering
discovery by providing such a narrow range of responses? How many
American teens will unwrap a box of plain white Nike socks on
Christmas Day?!?! I asked Burke to explain how AI is changing the
way we shop, what we buy and whether we can still dig up the
funky stuff. Our conversation has been edited for length and
clarity. EP-01 Waterloox2.png Deana Burke at home with
sparkling water. (Deana Burke) Engagement Party: You use the
term “AI Shelf” to describe shopping options. What is the AI
Shelf, and how do brands end up on it? Deana Burke: The AI Shelf
is the short list of brands the AI names when you ask it what to
buy. You can think of it kind of like an eye-level placement at a
grocery store, except the models all have different “shelves”
(though for clothes, they’re surprisingly alike) and there is
very little transparency as to how those products arrived there
or what will change the shelf. I measure it by asking the same
shopping questions over and over on blank sessions. (EP: “Blank
session” means a clean slate with an AI assistant — it doesn’t
know anything about the user yet. Burke also toggles between
settings in which a chatbot either searches for new, real-time
results or pull solely from the information on which it was
trained.) In terms of what brands it favors, from what I can
tell so far, repetition — a brand that shows up on a lot of lists
from sources that look independent. How do AI models decide
what’s in/out? Do they develop … taste? I asked Claude what the
major fashion trends of fall 2026 are, and it told me “oversized
is out and more structured, tailored shapes are in, like sculpted
blazers and skirt suits. Colour-wise [sic], chocolate brown suede
is having a real moment, along with royal purple and cherry red
accents.” HUH?! They do not have taste. They have consensus. The
model’s job is to evaluate your prompt, your history/context and
give you the most likely good answer. If you don’t have
history/context for it to shape its response from, then it’s
going to give the answer that can’t be wrong for a total stranger
(see my Uniqlo test!). (EP: In the Uniqlo test, Burke asked
( https://clicks.cnn.com/f/a/W33-bYFOt_poZXWlr5RjEg~~/AAQRxRA~/nGqKTm5MFSPa9T11SRGtHCviP3HgksbtMSsHvv458obyTI8pGnkja9NcHUgfLXQQLOliq_jb6pAqzHIZvMWgOhd_uP7NS0xg-M8ia0ufTYKy_00uHRUllHkSrVbJcYlP2B0guCbn67_ACrudmIFNwiIGdyqnn2No9xRKNkTYBGqWaevL-L5VyT4rMQ0-Ujt3oOApTnsGbcDVwb9mzjp19Q~~ )
seven different AI chatbots 70 times which brand sold the best
white T-shirt. In 94% of their responses, the bots answered
Uniqlo.) If a lesser-known brand makes a great plain white tee,
will AI find it if it hasn’t consistently appeared on best-of
lists? What does this mean for fashion discovery? I think about
this question A LOT. There’s two takes on this and I think that
both are true. Incumbent brands (Uniqlo) are probably going to
win on broad, generic questions: “What’s the best white T-shirt?”
The brands at the top of my list for ‘best white tee’ are the
same you’ve seen on “best of” lists for the past 10 years.
Uniqlo, Sunspel, Everlane, Buck Mason, Hanes, J.Crew. No
surprises (by design). It’s averaging. And I can see that
consensus hardening over time and becoming increasingly
challenging to shift. This is for mature consumer categories and
very generic prompts. The sell that Shopify and others are
pitching is that we’ll actually never be prompting in that way.
The AIs will know an increasing amount about us, and so the
prompts will actually be quite specific, and read more like a
product brief (i.e. “What’s the best white T-shirt for a
40-year-old woman who lives in a mild climate and is very active
with kids and typically spends between $50–75 per clothing item
and prefers to buy cotton,” etc.). In that second scenario, niche
brands become a lot more discoverable, as it’s a “long tail”
play. Is personal style dead? Maybe it’s been dead for a while,
or maybe it never really existed, but is AI killing it
extra-dead? If it is dead then social media algorithms are more
to blame than AI IMO! But as for AI, ask a vague question, get an
average suggestion. The specific, weird parts of personal style
don’t come from these places anyway! If you want more dispatches
from fashionable folk, subscribe to CNN’s Big Style newsletter
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Touch Grass In which we tear ourselves away from
the internet for the greener pastures of the real, offline world.
This week, I’m painting myself the color of Bermuda grass in the
name of friendship. EP-03 SomebodyOnceToldMe.png Don't be afraid
to go green. It washes off eventually! (Grace Zenner) As a
volunteer at my friends’ “Shrek”-themed booth at the neighborhood
chili cook-off, I am not required to paint myself ogre green, but
it certainly helps sell the “Swamp Ass Chili.” This is the team’s
third go at the top chili honors, and since flavor matters less
than elaborate theming, it’s their hope that the papier-mâchéd
fake onion bulbs and recreation of Shrek’s outhouse will finally
earn them the top prize. I neither prepare the unfortunately
named chili nor design the booth, but I do show up every year
looking jaundiced, so I do my part. Other things on my radar
* The 2026 midterm results were head-spinning. CNN rounded up
Tuesday’s historic firsts
( https://clicks.cnn.com/f/a/6i9WBkyB8iYJ-W8Rll7LVg~~/AAQRxRA~/dyj6QbuOTzi2Rzgyc-_JoNb4PuKA_6GmsCGgkkpVQM0zRb9KJ_MWIFHahXIPyaKfGmxTPKIFPJqtx6jm0Hb8A3jJPS4Tu3thvNotrA-LIwd8pVioulg_8TcQL9jRB3tgRyGnUn1rxLhmoIlNdWQ-sBQNiBZHYyI6oNtloeBGi2oslkMkF8PoeDTiGAgSv5aix-PNOaxTPyNiCBDHDkQA8Zsku96RlhwFyfoUkx7z7Xg~ )
.
* The college professor who was arrested for blocking a delivery
robot’s path
( https://clicks.cnn.com/f/a/j2JGIPIICJaRpUggFW4R7A~~/AAQRxRA~/pjXlEvFIxTrjBJZinhZqLNHQNfWP4lIH-mHULPTiyn7WrH8D7y-mFrL3x0-e04eqX_Zxz2DL4Wo7PrygwDfmM6iL2ACmqnf8IEaMnJNiUjBa6uINK6zZMMMaZIYwdBwDGqSGU-1scb7TRtdGqUZ0UVCGFXmOBGgog2O7Qr-B9VNavtZHosuGxj6Dlz5Mhegvwy9YJ_E1Kr6SX09NsACl2EILgfItwCYysI-NrHutHyI~ )
has no regrets. Nor should she!
( https://clicks.cnn.com/f/a/3pJPMipfwD7lI_DieHJuGA~~/AAQRxRA~/KPFJecgPvQ8CQIJwEHguha0-KJgoJT6br2urt5McVlgAj4B4RjRz7dI2VlONpZrJdQQoXSMQ9OljDv24TBdt0ZLG3rYdFXFkSGW6VZHgLk_Ss8w-6_Ly-dGD2cobKPjz0EIxW5zOXLTVcOj1FN8EO-_5WbF7j82go5uT_8d2cDDo9Hhxk28glenr1v_0jKMHmsxra5112RN5Rm1tNu_TzA~~ )
* Stoners were getting high in Siberia 3,000 years ago, a new
study suggests
( https://clicks.cnn.com/f/a/kbyNhTN5fWXHjuqYOeRAsQ~~/AAQRxRA~/Z2BntxvevjYXzNwRJiHcXdcML8AjMSpDkIRtfwQ-lym6wRUT9JeKvX1Tx5sPqHdiE78G98YSwXpdkBD9SSi8mYzvyjGgmuvANi87nxoQkxvOsSTfZTQSFU9RgF6kL8IlbeyJFwe5NyhYtyPHZpIbbDH5mwwHh-xbGuAMLs_URJrhDo5Z4cXHgeOhs-NKshaPBg5Pvpq3GqQTDoOGa3XpCNrqlPwljD5pJyMHl2-Aw9Q~ )
.
* Only one US restaurant made this list of the world’s 50 best
eateries
( https://clicks.cnn.com/f/a/Y_QQKO-I3txJjhve6aFksA~~/AAQRxRA~/dyj6QbuOTzi2Rzgyc-_JoNb4PuKA_6GmsCGgkkpVQM3PYsLBDIjQh19jIbSC_P9HcDCtfWkBsPQ5CBrGLPwpZC8lhhWlg4yVaqwqw9CsgS9xC29hhNmx4oihGMP34YvCsJbjxamnqL34E6cwcxPWKmvb1N0EBE-51dd_ukrLNDqHiJfUf3IPVR6Pa6U0VZNTvEm7b2yoeNrJWvS3FmRbFQ-2oD7uYC2L11xTIxBUQoY~ )
.
* I’ll say it: At over 12,000 pieces, this Lego kit is TOO BIG
( https://clicks.cnn.com/f/a/Ql_LaRSDTkdcYTvdhOQNmg~~/AAQRxRA~/6GEsOrj0G6RYhXJZZ4Dc6Bbk3u4HT_ila3ewNm1DuOl-3xLkNxrZ3cSj0Iagt3oiFXE-X-oo0xFuG9mCprc34lwJar7M2w8Z0phul508ih0EBxSQvunDsJUJVbhqjTzJGBa0r4ac-59v9Cnx3ATqgFBSJqxXeGjOif6SUza8iUbBMzgYjahoyyHhPiIUCyN66kl8zesNgkPQaG1EHojg4yPupPn0JtThEVfBOl7s1LH65iW3Cq9zEG3-jAovFIoe )
.
* A family of barn owls living on Manhattan’s Upper West Side
who’d been displaced by construction have been spotted alive and
healthy
( https://clicks.cnn.com/f/a/JZf2_23xMFBxVyIhTlPd0g~~/AAQRxRA~/GkeTXaoaHFlWWP4xFocth2tsY59JlfS0VuWsxczlUWQH0lOXUo8ZQTydeKxyUuHukAGdCROKhEa5xAMEoVl0Hbn9LCK2QMp03IodmKIYJJK4WX-sI8Bfvm8NkioyV3FcWeDuT2A-lHBrFbZ84mB9LOkgkv0ECx-VoLgXv3Q9MMKTqzqWe1uwilPzD8nvfhud9q5ruWRIP1uy0OXBToNumg~~ )
by anxious birders.
Next week on the pod … … Audie and Ari consider kidults, or
grown-ups who like the same stuff kids do and drop paychecks on
toys and trips to Disney. You gotta see this Play video:
Pandas make their debut in Atlanta
( https://clicks.cnn.com/f/a/XPigEObQbSdPe2NJURhepw~~/AAQRxRA~/pVx3_uwGqVmKs4qWckg5wYhbFdlxuc-EzXIq3TozkTTkaxH7DXWtdfSM2zjCIVLQ_ueh5Om67QrQ32dJKjb5wbuGxy8dELdIMueGwUCKbcY7RuhGNxPV45n9CrUALFAtbYiPl2nV1BUaNCd794ElUMziuM4dyTvdQkJE-ZoFSKPzfBPIFsFTITMBN7Q9SCNKM6t5Kf8wNkaCxMSY0_GvcAjYpRejKAFRVfQ3P2q3oNk~ )
01:31 Zoo Atlanta’s new giant pandas spent most of their
public debut chowin’ down on bamboo, oblivious to their newfound
celebrity. ADVERTISEMENT
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-->
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.
Get softer skin with these dermatologist-approved night
creams
We’ve consulted expert dermatologists and medical professionals
on some of their favorite night creams
( https://clicks.cnn.com/f/a/MXD3tEjIR0H8kEURYtdUEw~~/AAQRxRA~/6KqN-aNizFTyAEKnLKBkJoqJSKYEY-pehOrSij-zfWU4UxODKJ13p8oaqY-2SfIKXsjlSLV-hxkHRxKH0_9-HdjZfCaI4pCXS7ONpmhP1ABqmH8QpN0E-AwCGf8OlORZAxJ4Y8XZHwJhNCIZS0iCS7kDxBL8e6hG9F-krdXhN_w~ )
, the best options for specific skin types and answers to
frequently asked questions around their usage and application.
’Til next time! Byline_ScottieAndrew.png Scottie
Andrew, writer
BTW, I’m not buying the socks. Got a hot take? A theory? A
clip we need to see?
Drop us a message — we're reading everything with popcorn in
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Warning
Almost all the messages that arrive here are garbage! Resist the urge to click on any unexpected or questionable links.
It may happen that e-mail will claim to come from liamon.com, perhaps from some administrative role or process. There are no users with liamon.com addresses that should be sending anyone e-mail. There are no accounts to expire. There are no passwords to leak. These are certainly garbage messages. These are certainly phishing attempts in some messages.
Absolutely ignore those links!
